Aim. The presented study aims to assess factors affecting the investment cooperation between Russia and Vietnam under the Free Trade Agreement (FTA) between the Eurasian Economic Union (EAEU) and the Socialist Republic of Vietnam (SRV).

Tasks. The authors analyze the investment strategy and investment climate of the SRV at the present stage; assess the current state of investment cooperation between Russia and Vietnam; investigate the impact of the FTA between the EAEU and Vietnam on the investment cooperation between Russia and Vietnam; build regression models to assess the impact of different factors on the volume of bilateral direct investment from Russia and Vietnam; identify risks in the development of investment cooperation between Russia and Vietnam under modern conditions; determine areas for further cooperation.

Methods. This study uses the following research methods: theoretical and comparative analysis, construction of econometric models, observation, synthesis, generalization, and description.

Results. The conducted research shows that Vietnam is becoming one of the world’s most attractive countries for foreign investors. Despite low indicators, the investment cooperation between Russia and Vietnam has great potential. Analysis of regression models shows that the FTA between the EAEU and Vietnam has a positive effect on Russian-Vietnamese investment cooperation.

Conclusions. The observed positive trends in the development of investment cooperation between Russia and Vietnam are complicated by sanctions imposed on Russia by unfriendly countries. Nevertheless, the FTA between the EAEU and Vietnam and the development of cooperation mechanisms under new conditions can facilitate the strengthening of investment cooperation between Russia and Vietnam by partially replacing Vietnam with Russia’s western counterparties in the fields of high technology, oil and gas, and agriculture.

Aim. The presented study aims to determine the level of development of labor potential in the Arctic zone.

Tasks. The author defines the concept of labor potential and its characteristic features; compares the level of development of labor potential in Arctic regions using various indicators to obtain the most accurate results.

Methods. This study uses modern general scientific research methods: comparative analysis, structural and logical methods.

Results. The labor potential of Arctic regions is high according to several indicators. In terms of economic indicators, most regions are above the average level (except for the Republic of Karelia and the Krasnoyarsk region). The same is true for demographic indicators, with only the Republic of Karelia and the Arkhangelsk region below the median. That said, the demographic characteristics of each region remain stable and do not decline. Three of the examined regions are below the national median in terms of education and qualification, five in terms of psychophysiology, and seven in terms of innovation.

Conclusions. According to the results of the study, the level of labor development in Arctic regions is increasing. That said, it is necessary to focus on the development of innovation, education, and healthcare.

Aim. The presented study aims to investigate the potential benefits of digitalization and import substitution for restoring the financial standing of St. Petersburg enterprises under the influence of crisis factors.

Tasks. The authors conduct an economic analysis of the potential benefits of digitalization and import substitution for restoring the financial standing of enterprises in Russia in general and St. Petersburg in particular; analyze the financial standing of St. Petersburg enterprises in 2020–2022 to identify the most affected industries and beneficiaries of the current crisis; identify problematic aspects of the innovative development of St. Petersburg enterprises in the context of import substitution and digitalization; develop measures to improve its level.

Methods. The study uses systems and logical approaches, economic-statistical and general scientific methods, including methods of comparative, economic, and financial analysis.

Results. Trends in the development of the Russian economy under modern conditions are considered. The financial standing of St. Petersburg organizations are analyzed by type of economic activity and its dynamics in 2020–2022. Digitalization and import substitution are identified as factors affecting the development of the financial standing of enterprises. Emphasis is placed on the ways of using artificial intelligence systems and automation technologies in production processes. A SWOT analysis of macroeconomic factors affecting the innovative development of St. Petersburg enterprises in the context of import substitution is performed.

Conclusions. Factors facilitating the restoration of the financial standing of St. Petersburg organizations include accelerated digitalization and import substitution. Analysis of the financial standing of St. Petersburg organizations in 2020–2022 shows that some industries have managed to adapt their business processes to the new conditions, while others remain in a difficult economic state and are looking for ways to recover. However, St. Petersburg enterprises have the opportunity to capitalize on the benefits of digitalization for recovery. Introduction of artificial intelligence is particularly important in the current crisis situation. A sound innovation policy for expanding import substitution and the range of available products is also an essential measure. The results of the study can be used to restore small and medium enterprises in St. Petersburg, increase investment activity in the region, solve economic problems, and implement measures to get on the path of sustainable growth of the city’s economy.

Aim. The presented study examines modern factors affecting the functioning of risk management, specify the requirements for information and services for retrieving and processing it to make effective management decisions aimed at minimizing or eliminating risks.

Tasks. The authors specify the challenges of risk management in the context of economic instability to preserve existing positions and substantiate directions for development; determine the stages of further transformation of risk management corresponding to the strategic guidelines for the development of business structures and describe them with an emphasis on existing problems and the opportunities for solving them; investigate the nature of the increasing importance of information analysis within the framework of risk management and the necessity and possibility of attracting third-party organizations for this purpose; identify and describe changes taking place in risk management in the context of digital transformation, accompanied by changes in information analysis and the active promotion of related services by the IT sector.

Methods. This study uses general scientific research methods (systems and logical approaches) and the methods of strategic and situational analysis to determine cause-and-effect relationships and describe the obtained results.

Results. The authors propose an original concept substantiating the increasing importance of the joint work of business structures and their partners providing services for retrieving and processing information in the interests of risk management. Emphasis is placed on the need to protect commercial information and prevent its leakage. This concept makes allowance for current trends in the active development of the IT sector, the Internet economy, and economic security, including under economic sanctions. The proposed recommendations can serve as a basis for a comprehensive model that would make it possible to develop directions for improving the risk management system, substantiating the effective behavior of an entrepreneurial structure in the presence of economic and non-economic risks.

Conclusions. The study proves that the development of a modern entrepreneurial structure increases the importance of the functioning risk management system. Factors that ensure the development of risk management and prevent it from functioning normally are identified. Based on this, recommendations for organizing effective management in this area of management activity are proposed.

Aim. The presented study aims to investigate the features of strategic personnel management in media organizations in the context of weakening economic security at all levels of the Russian economy caused by the ongoing sanctions confrontation between Russia and the ‘collective West’.

Tasks. The authors explore the essence of strategic personnel management in a media organization; analyze the types of human resources strategies and identify specific features of their implementation; conduct a PEST analysis of Russian media organizations and assess the impact of new political and economic factors on personnel management in them.

Methods. This study uses the methods of generalization, graphical data interpretation, strategic and situational analysis, and expert assessments.

Results. Due to the aggravation of the sanctions confrontation with the ‘collective West’, the external environment of Russian business organizations has changed recently. These changes are industry specific. For example, in the media industry, the impact of changes in the external environment is most clearly manifested in personnel management processes. In this regard, human resources strategies of media organizations need to be updated, revised, and transformed into combined strategies that would make allowance for the specific features of a particular organization and its personnel. It is established that the decisive factor for successfully changing the human resources strategy of a media organization is its internal ability to change quickly under the influence of surrounding events and circumstances without sacrificing management efficiency. The described approach makes it possible to ensure the economic security of a media organization.

Conclusions. The potential decrease in employee loyalty and efficiency associated with concerns about wages and loss of income sources in the changing business environment can be compensated by actively involving employees in the assessment of the current situation and development of operational management measures. Due to the dynamic ongoing changes in the macro environment, the traditional office environment is being replaced by other forms of work that companies consider acceptable. This will not only improve the physical safety and psychological health of creative media personnel, but will also make it possible to promptly inform clients of news portals and television channels, quickly respond to provocations from opponents on social media, maintain equipment in working order on a 24-hour basis, etc. Managers of media organizations should cultivate the skill of managerial influence. Managerial skills developed by department heads as well as employees create an efficient working environment and form a sense of belonging among employees. The changing external environment makes it necessary to improve the strategy and personnel policy of the media organization by introducing a personalized approach to personnel management. Bearing in mind the rapid technological development of the media industry, retraining and advanced training of employees remains an important strategic aspect of human capital development in a media organization. This aspect requires increased attention from managers.

Aim. The presented study aims to assess the level of logistics service in a seaport using the SERVQUAL method and prediction of the effect of optimization measures using the Delphi method through the example of the Commercial Port of Vladivostok (hereinafter referred to as the CPV).

Tasks. The authors update the SERVQUAL methodology for assessing the level of logistics service in seaports; assess the level and propose optimization measures through the example of the CPV; predict the effect of the adaptation of measures in production.

Methods. This study uses a comprehensive approach, including comparative and content analysis of scientific papers and practical experience, SERVQUAL and Delphi methods.

Results. The SERVQUAL methodology for assessing the level of logistics service in seaports is updated. Growth points are identified and optimization measures are proposed through the example of the CPV. The Delphi method is used to predict the effect of the adaptation of measures in production.

Conclusion. The results of the study facilitate the development of theoretical knowledge about the assessment of logistics service for making management decisions and expanding the practical testing of SERVQUAL and Delphi methods.

Aim. The presented study aims to develop a marketing model for involving major participants of the Russian domestic market in the process of import substitution based on the concept of ‘import footprint’.

Tasks. The authors identify major approaches to investigating import substitution based on the analysis of publicly available articles; analyze the role and purpose of import substitution in the modern Russian economy; substantiate the need for widespread acceptance of the ideas of import substitution in Russia; describe the ‘import footprint’ indicator as a marketing tool to facilitate involvement; identify the stages of the accelerated involvement of manufacturing enterprises in import substitution; propose an original model for involving major participants of the national market in import substitution.

Methods. This study uses general scientific methods of cognition and information from open sources.

Results. Based on the analysis of publications from open sources, three main approaches to investigating import substitution are identified: from the perspective of public administration and national economic regulation, in terms of production management, in different sectors of the national economy. An economic branch has been developed in the hierarchy of formation of full national sovereignty, making it possible to understand the role and purpose of import substitution in the modern Russian economy. The ‘import footprint’ indicator is introduced for goods produced in Russia, reflecting the percentage of the cost price that accounts for imported raw materials, components, and equipment. Eleven stages composing the authors’ vision of the process of accelerated involvement of manufacturing enterprises in import substitution are formulated. A model for involving major participants of the national market in import substitution by promoting the idea of ‘import footprint’ is proposed.

Conclusions. In modern Russian society, there is no universal acceptance of import substitution proclaimed by the government. The proposed marketing model of mass involvement of major participants of the national market in the examined process would make it possible to rapidly make domestic products popular and demanded within the country, which, together with a system of incentive measures, would facilitate the widespread voluntary participation of Russian businesses in import substitution and the achievement of Russia’s scientific, technological, and economic sovereignty.

Aim. The presented study aims to analytically assess the operating conditions of investment platforms and to substantiate the importance of their development as a driver for promoting financial innovations.

Tasks. The authors determine the place of investment platforms in the system of factors affecting the development of financial innovations; investigate and compare the key operating conditions of investment platforms; identify the most suitable investment platforms depending on the purpose of fundraising; comparatively analyze the performance of investment platforms according to annual reports and identify leaders according to the indicators under consideration.

Methods. This study uses the dialectical systems approach, systematization, comparison, logical analysis, and general scientific methods.

Results. The study compares the key operating conditions of investment platforms and identifies the most suitable investment platforms depending on the purpose of fundraising. Based on data from the annual performance reports of investment platform operators, a comparative analysis is performed and leaders in terms of such indicators as the amount of loans and investment are identified. In addition, the authors determine the place of investment platform development in the system of factors affecting the development of financial innovations.

Conclusions. Based on the performed analysis and trends in the development of the financial technology market, the authors conclude that the use of investment platforms offers undoubted advantages, namely: for investors – a low entry threshold, for the business – an opportunity to quickly get low-cost financing for a business project without collateral. Being an innovative way of attracting financial investment, investment platforms act as a key driver in the development of financial innovations.

Aim. The presented study aims to identify the main drivers for increasing labor productivity in the Russian economy.

Tasks. Econometric modeling is used to assess the impact of fixed capital investment on labor productivity indicators in Russia and to formulate priority directions for improving labor productivity in Russia.

Methods. To achieve the set aim, the authors build an econometric model that makes it possible to assess the dependence of labor productivity rates on regressors such as volume index of fixed capital investment, internal R&D costs, real accrued wages of employees, and depreciation of fixed assets (in percentage points). Data provided by the Federal State Statistics Service serves as the empirical basis of this study. R Studio software is also used.

Results. It is established that the volume of fixed capital investment and the degree of depreciation of fixed assets are significant factors that can affect labor productivity rates. The results of the study also suggest that regressors such as real accrued wages of employees and internal R&D costs are insignificant factors.

Conclusions. The statement that fixed capital investment serves as a basis for labor productivity growth is substantiated. Therefore, the government’s efforts in the coming years should be aimed at creating favorable conditions for increasing investment spending in the real sector of the economy. The study also focuses on the need to eradicate the phenomenon of the ‘working poor’ and to increase the efficiency of interaction between research centers and the business community.

Aim. The presented study aims to comparatively analyze the use of the program approach as a tool for digital economy development in the Republic of Korea and Russia; to provide recommendations for the formation of state policy in Russia based on the experience of the Republic of Korea as a global leader in digital transformation.

Tasks. The authors determine the place of the Republic of Korea and Russia in global rankings reflecting the level of digital economy development; analyze the historical features of innovative development in these countries; substantiate the applicability of the program approach for stimulating digital transformation; provide recommendations for Russia based on foreign experience.

Methods. This study uses general and special methods, including historical analysis, comparative analysis, systematization and generalization, content analysis. The methodological basis includes strategic and policy documents of the Republic of Korea and Russia, international digital economy indices.

Results. According to international rankings, the Republic of Korea is one of the global leaders in digital transformation thanks to the government strategy to stimulate the economy using programm tools and budget support. For Russia, the transition to the digital economy is one of the development priorities reflected in strategic and program documents. Despite the different historical conditions of development, the experience of the Republic of Korea can be applied to Russia as long as it is adapted to the country’s historical and cultural features.

Conclusions. The experience of digitalization in the Republic of Korea can be relevant to Russia with allowance for national features. This involves reforming patent policy, stimulating innovation activity of small and medium enterprises, implementing programs for the development of information and communication technologies (ICT), infrastructure, and ecosystem of the digital economy, applying a catch-up model of innovative development while building up the country’s technological potential in key sectors of the economy.

Aim. The presented study aims to analyze existing approaches to determining the essence of a health resort service and indentifying its individual components and to build a model of such a service as a multicomponent product of the regional health resort complex.

Tasks. The authors investigate approaches to defining a health resort product; describe the relationship between the concepts of ‘health resort product’ and ‘health resort service’; substantiate the need for a compositional approach to modeling health resort services; specify the definition and build an original model of health resort services.

Methods. This study uses general scientific methods of cognition, a compositional approach, and modeling methods to investigate various approaches to defining and identifying the components of a health resort service package. The necessity of expanding the range of organizations involved in the creation of such a service is substantiated.

Results. In modern conditions, a competitive health resort service is often not a product of a specialized health resort organization, but the result of collaboration of several organizations that are different from a functional perspective. A health resort organization can be created not independently, but with the involvement of joint participants. A health resort service is a package of benefits. Thus, a model of such a service should include several levels, including basic components, additional services, and a certain degree of customization.

Conclusions. Currently, a health resort service is a multicomponent package of tangible and intangible elements (services, events, impressions, goods) that allow the customer to satisfy the needs for recreation (wellness and leisure) in general. Such an approach helps to increase the service’s adaptability to the needs and requirements of a particular customer. By developing the package of components of a health resort service, it will be possible to increase the overall economic and investment attractiveness of the health resort complex. The compositional approach makes it possible to plan the activities of a health resort organization more clearly, ensuring greater transparency of the production of services, calculation of their cost, etc.