Aim. IThe presented study aims to identify current trends and key directions for the introduction of quantum technologies into the management practices of Russian credit institutions to improve their performance in the medium term.

Tasks. The authors comparatively analyze current trends in the application of quantum technologies in the banking business; forecast key trends in their development in the medium term in the context of the Russian banking sector.

Methods. The authors use the methods of comparative and system analysis, scientific abstraction, and hypothesis.

Results. Practical examples of the introduction of modern quantum technologies in the foreign and Russian banking business are provided. As a result, priority directions and areas of their application are identified with an emphasis on the domestic banking sector: credit scoring, assessment of the value and risk of investment, diversification of investment portfolios, financial forecasting, crisis prediction, fraud detection,  protection  of  banking  and  customer  databases from the quantum threat, and increasing the level of banking cybersecurity in general.

Conclusions. Despite the novelty of quantum technologies in the banking business, the role they will play in banking in the near future is difficult to overestimate. Quantum computers can significantly improve the performance  of  banking  IT systems  by  solving  computational  tasks that even super-powerful conventional computers are not able to tackle on their own. They significantly increase the efficiency of modeling complex systems and processes; accelerate the soultion of problems associated with resource optimization, logistics,  finance,  and  trading; simplify work  with  big  data  using  artificial  intelligence  (AI)  and  machine  learning  models in neural networks; help to combat cyber attacks and fraud in financial markets.

Aim. The presented study aims to analyze Russian and international experience in the development of measures aimed at reducing the negative impact of climate change and adapting to it; to examine the impact of certain regulatory mechanisms on the business of domestic manufacturing companies.

Tasks. The authors investigate the experience of several Russian companies (through the  example of ferrous metallurgy and the pulp and paper industry) in the introduction of innovative decarbonization technologies; assess the prospects for their use to achieve decarbonization.

Methods. This study analyzes Russian and foreign scientific literature, information from open sources, analytical materials and statistics of  international  organizations.  The  subject  of  the study is the approaches to solving the problem of decarbonization and achieving carbon neutrality.

Results. The ways to achieve carbon neutrality in ferrous metallurgy and the pulp and paper industry — the two industries that are major environmental pollutants — are considered in the context of measures aimed at combating the global processes of climate change and Russia’s strategy of socio-economic development with low greenhouse gas emissions until 2050. The prospects of an inertial way of achieving decarbonization and innovative options for the strategic development of low-carbon technologies are described. The prospects of a wider introduction of direct recovery technology in ferrous metallurgy are shown. In the pulp and paper industry, the possibilities  of  developing  technologies  for  the  production  of  nanocellulose  based on the use of industrial waste are identified.

Conclusions. From the perspective of responding to climate challenges and achieving the optimal economic effect in ferrous metallurgy, the most strategically justified choice seems to be in favor of an innovative way of structural sectoral transformations aimed towards decarbonization and achieving carbon neutrality by reducing the carbon intensity of production through methods of carbon dioxide capture, use, and storage, and direct reduction of iron based on hydrogen. This conclusion corresponds to the strategy for the development of metallurgy adopted in 2022, which orients the industry toward the development and implementation  of  innovative  lowcarbon technologies. In the pulp and paper industry, it seems promising to conduct  further research to obtain innovative technologies for the production of nanocellulose.

Aim. The presented study aims to consider the relevance of research on green innovation in industrial companies using quantitative methods.

Tasks. The authors systematize major approaches to the definition of the concept of green innovation; consider the correlation between modern theories of innovation and innovative deve lopment and  the  concept  of  green  innovation;  analyze  scientific  papers  on  green  innovation in the field of economics, management, and business.

Methods. This study uses the methods of literature analysis, quantitative data analysis, comparison, and classification.

Results. Approaches to the understanding of  green  innovation  are  summarized.  In  particular, the authors propose their own interpretation of environmental, value, technological, and ESG approaches. A logical diagram of the relationship between ESG factors and the implementation of green innovation is presented along with the authors’ definition of this phenomenon, the distinctive feature of which is that it takes into account the revealed relationship.

Conclusions. Quantitative assessment methods prove the high relevance of research on green innovation in the  international  community.  At  the  same  time,  it  is  indicated  that  this  interest is just beginning to emerge in  Russian  science.  In  conclusion,  recommendations  are  proposed for increasing the scale of green innovation in Russian industry.

Aim. The presented study aims to investigate the nature of major challenges and obstacles that international companies are facing and to determine directions  for  using  artificial  intelligence (AI) technologies in the context of the digital transformation of the economy, global regionalization, and market fragmentation.

Tasks. The authors analyze the legal framework for the use of AI technologies by international companies; identify challenges and obstacles for the implementation of business strategies in different countries; determine directions for the use of AI technologies in international business.

Methods. This study uses the descriptive method, abstraction, deduction and induction, analysis and synthesis.

Results. Based on the performed analysis, challenges and obstacles for implementing business strategies in  various  countries  are  identified,  including  regulatory,  personnel,  organizational and technological ones. Key development areas for international companies include smart HR policy, formation of flexible business models, analysis of customer and employee needs to prevent crisis situations and predict market trends, automation of  production  and  reduction  of  costs using AI technologies, and formation of functional ecosystems that optimize cooperation, making it well-timed and well-managed.

Conclusions. The findings of the study make it necessary to rethink the use of AI technologies as a tool for analyzing the requests and needs of both customers and potential employees in international business. There is an assumption that new directions for international business development will appear later. This will distort  the  current  market  situation,  but  adaptability and flexibility will remain key qualities that will allow an international  company  to  ensure stability and competitiveness in the near future.

Aim. The presented study aims to identify, systematize, and describe the  specific  features  of public administration of business activity in the interests of creating and improving innovation climate, which ensures the acceleration of innovative development of the Russian economy under modern conditions.

Tasks. The authors explore the essence of the current stage in the development of the innovative economy and the shift towards a post-industrial society in Russia; determine the nature of the influence of public administration tools and market self-regulation on the development of innovation climate; form and describe system units that determine the effectiveness of public administration of business  activity  and  stimulation  of  its  innovative  activity;  identify  trends and specific aspects of management  tasks  in  the  field  of  the  government’s  influence  on  the level of innovation susceptibility of a wide range of economic entities.

Methods. This study uses general scientific research methods (logical and systems approaches), expert assessments, and methods of strategic and situational analysis  to  establish  cause-andeffect relationships, as well as generalization and description of the obtained results.

Results. The proposals made by the authors substantiate the modernization of macro-, meso-, and sectoral policies in the field of innovation climate development based on improving business activity and stimulating interest in  using  innovation  as  a  development  tool.  The  ambiguity  of the modern competition mechanism in the market of innovations and innovative products is observed due to the scale  and  direction  of  the  business,  which  implies  the  transformation  of the public administration system, especially in the field of antimonopoly  regulation.  Requirements to national policy in the field of science and education with regard to the search for an effective relationship between the development of  fundamental  and  applied  science  to  ensure the quality of economic growth and achieve economic and other types of security are clarified. The need to modernize development institutions and innovation infrastructure under modern conditions characterized by regionalization and the formation of economic block structures is confirmed.

Aim. The presented study aims to analyze separate pricing models in catering and retail enterprises operating in the middle price segment in the context of increased competition.

Tasks. The authors use non-systematic search for unique offers on the Internet to  select  two cases: a model of fair  prices  in  catering  and  subscriptions  to  grocery  stores;  analyze  each  of the concepts and identify their common features; evaluate the benefits of using the examined practices.

Methods. This study uses general scientific methods of analysis and synthesis, comparative and stakeholder analysis, and case study.

Results. The study investigates the experience of using separate pricing tools  in  retail  and catering enterprises. Using the case study method, the  true cost model  in  the  restaurant  business (when the guest pays an admission fee, and the entire range of dishes is then available at cost) and subscriptions for  retail  food  products  are  analyzed  in  detail.  Criteria  to  determine the optimal separate pricing tool and customize it according to the characteristics of each service enterprise are presented.

Conclusions. The tools explored in the study should be valuable to both the customer and the company. Therefore, they imply  a  system  of  restrictions.  Despite  the  atypical  conditions  and the presence of a system of restrictions necessary to maintain the economic feasibility of these models, there are certain situations in which customers can benefit from them. A monetization system that enables separate billing of the main and additional elements of the service can be introduced into the marketing strategies of firms, reflecting the customer centricity of companies.

Aim. The presented study aims to develop the theoretical foundations of corporate governance in transnational corporations (TNCs) in the context of specifying the economic content of this concept based on a critical analysis of existing approaches to its interpretation.

Tasks. The authors systematize  and  critically  analyze  existing  approaches  to  the  interpretation of corporate governance  of  TNCs;  clarify  the  definition  of  corporate  governance  based on the organizational and socio-economic peculiarities of modern TNCs.

Methods. The methodological basis of this study includes  subjective,  historical,  and  civilizational approaches. The study uses the methods  of  analysis,  grouping,  and  systematization. The materials used include works of well-known scientists and economists on the problem under consideration.

Results. The authors critically  analyze  literary  sources  on  the  problem  of  identifying  the  economic essence  of  corporate  governance  of  TNCs.  Four  major  approaches  to  the  interpretation of corporate governance reflecting the evolution of this phenomenon are identified and described: center-right approach (corporate governance is considered as a legalized voluntary agreement between the owners   and   the   executive   body   in   connection   with   the   management of   the   corporation’s   economic   activities);   managerial   approach   (corporate   governance   serves to resolve the conflict of interests between shareholders acting as   real   owners   and   professional managers who actually manage the  corporation);  shareholder-centered  aprroach  (corporate governance  is  considered  from  the  perspective  of  shareholders’  interests  and  the  growth of stock prices in the stock market is used  as  the  main  criterion  of  TNC  performance;  socially oriented approach (emerged  in  response  to  the  growing  rejection  of  social  inequality  by the  population  and  employees  as  a  result  of  the  TNCs’  focus  on  maximizing  profit,  environmental  problems, strengthening of ideological and political opponents of the   neoliberal   economy; this approach comprises many concepts, such  as  the  concept  of  corporate  social  responsibility, corporate social capital, knowledge network theory, and the concept of the company participation).   As   the   theory   and   practice   of   corporate   governance   developed,   the   emphasis in its interpretation shifted from owners to managers, from managers to   shareholders   and, finally, from shareholders to a wide range  of  interested  parties  (the  state,  the  local  community, employees, contractors).

Conclusions. Based on the analysis of viewpoints and the  study  of  the  distinctive  characteristics of  modern  corporate  governance,  the  following  refined  definition  is  proposed:  corporate governance  of  TNCs  is  the  organizational  and  economic  relations  between  professional top managers, capital owners, labor collectives, public administration bodies, and other stakeholders in the context of the implementation of the corporation’s strategic  goals  by  ensuring the effeciency of the mechanism  for  making  effective  decisions  and  monitoring  the results.

Aim. The presented study analyzes customer relationship management and the role of consumers in the marketing communications system.

Tasks. The authors show the importance of customer relationship management systems for the promotion of goods and services produced by the organization and the formation of a complex of marketing communications; explore existing problems and approaches to managing relationships with consumers; identify the components of CRM systems; determine the role and forms of user participation in the formation of media content and models of its consumption.

Methods. The theoretical and methodological basis of the study includes works of Russian and foreign authors on the problem under consideration. General scientific methods of cognition are used to investigate major approaches to managing relationships with consumers, methods and tools of interaction with consumers, including through the creation of CRM systems.

Results. It is substantiated that the organization’s clients are an invaluable asset of the business, and the relationship with them needs to be managed. A CRM system makes it possible to track the history of customer relationships and implement loyalty programs, involving consumers in the product’s value chain through the formation and use of user content. The outflow of consumers from traditional media to social networks and search engines facilitates the convergence of consumers and producers. Users participate in the creation of media products by writing reviews, recommendations, blogs, taking part in online training seminars, and engaging in digital art.

Conclusions. Achieving long-term relationships with consumers, managing customer relationships, and using user content to promote goods and services contribute to improving the effectiveness of  the  organization’s  marketing  communications  system.  A  CRM  system  is  both a tool for automating the organization’s business processes and managing channels of interaction with consumers, and a customer orientation strategy. Information about geographical, demographic, behavioral and other characteristics of consumers contained in CRM systems helps to make the right marketing decisions.

Aim. The presented study aims to describe the process of improving the sports organization management system by handling faults in processes. 

Tasks. The authors analyze organizational, staff-related, and methodological aspects of fault handling; propose an interpretation of quality management methods for organizations offering services rather than products; provide an example of comprehensive application of fault handling methods in a sports organization; identify potential impact sources of the proposed approach.

Methods.  Continuous  improvement  of  the  sports  organization  management  system  is  based on  the  formation  of  a  fault  handling  unit.  Organizationally,  fault  handling  can  be  performed by a permanent committee with certain rules of procedure. Methodologically, the authors propose building it using conventional quality management methods. These include Pareto diagram, Ishikawa diagram, and analysis of causal relationships.

Results. The use of statistical methods in fault handling for  a  sports  organization  providing sports and wellness services is exemplified. Interpretation of the methods used for service organizations  is  an  important  aspect  that  is  not  always  obvious.  The  examined  methods  serve as an integral part  of  the  methodological  basis  of  fault  handling.  They  are  interrelated  and used comprehensively.

Conclusions. By using a  set  of  statistical  methods  for  fault  handling  in  a  sports  organization, it is possible to implement one of the basic principles of quality management – continuous improvement of processes and procedures. Formalization of work using statistical methods improves  the  quality  of  the  decisions  taken.  The  proposed  approach  to  fault  handling  makes it possible to eliminate not only their consequences, but also the causes.

Aim. The presented study aims to develop an optimal model of a software module for generating personalized offers.

Tasks. The authors investigate the functional requirements of a module for dynamic generation of personalized offers; analyze the necessary integrations (inputs and  outputs);  choose  the optimal architecture for the module based on the tasks assigned to  it  and  best  practices;  develop a model of a module for the specified types of generated offers.

Methods. This study uses general scientific methods (analysis, synthesis, monographic method, grouping). Best practices of building recommendation systems designed to work with big data are investigated, and the most promising approaches in terms of further development and potential for integration are highlighted.

Results. The functional requirements of a module for dynamic generation of personalized offers and the tasks performed by it are formulated. Best practices of building recommendation systems designed to work with big data are analyzed. The most promising technological configuration of a module for dynamic generation of personalized offers is determined. A model of a module for generating personal offers is developed.

Conclusions. The capabilities of processing large amounts of data make it possible to  significantly increase the effectiveness of marketing tools, particularly by training software to automatically generate advertising offers of additional  services,  choosing  the  optimal  delivery channel, type, class of service, and stage of the customer lifecycle. A module for generating personalized offers can work only as part of software that performs several advanced functions (such as collecting, storing and processing customer data, clustering  customers,  collecting feedback on  customer  actions,  training  based  on  user  actions,  and  many  others).  Therefore, the architecture of a dynamic offer generation module should be designed for effective integration with software and work with large amounts of data generated by  the  airline.  During  the study, a model of a module for generating personalized offers satisfying the requirements described above is developed.

Aim. The presented study aims  to  analyze  the  peculiarities  of  taxation  in  the  implementation of projects using the mechanism of public-private partnership (PPP).

Tasks. The author considers the forms and principles of PPP; analyzes the specifics of taxation in PPP; determines tax liabilities in the context of project implementation stages.

Methods. This study uses general scientific research methods: analysis, synthesis, comparison, and generalization.

Results. The essence of PPP is revealed. The author describes the basic principles and specific aspects of the implementation of projects based on PPP. Special tax conditions for the concessionaire and the private partner are analyzed in the context of taxes and tax obligations under the concession agreement and the PPP agreement are grouped to identify the distinctive features of the tax regime under PPP.

Conclusions. In light of the trend of implementation of investment projects and infrastructure development facing insufficient investment in projects, PPP can be viewed as an effective tool. Attracting financing for infrastructure projects requires creating favorable conditions for investors, including state guarantees and tax incentives. In this regard, this study examines the peculiarities of taxation of organizations, in particular special project companies, in the implementation of projects using the PPP mechanism.

Aim. The presente study aims to evaluate the relevance of decarbonization of the Russian energy industry in the context of the latest crisis; to identify emerging and prospective problems; to determine their prerequisites and ways to overcome them.

Tasks. The authors systematize mechanisms available before the crisis aimed at supporting the development of renewable energy sources (RES) in Russia and assess the extent of their functioning at the time of writing; determine how today’s economic challenges will affect the introduction of new low-carbon energy sources; evaluate the possibility of engaging the population in the decarbonization of the energy industry through an in-depth interview of an expert group.

Methods. This study uses analysis of the regulatory framework and other industry sources and in-depth interview of  an  expert  group  to  identify  negative  trends  in  the  further  reduction of the carbon footprint in the energy industry and investigate the prerequisites for the engagement of the Russian population in decarbonization.

Results. On the way to reducing the carbon footprint in the energy sector, new renewable energy facilities will face the first difficulties. The postponement of the 2022  selection  of  RES projects for one year and the provision of a non-penalized two-year delay in the introduction of RES have actually shifted the commissioning of new capacities by three years. The departure of localized producers of wind turbines contributes to a shift in the timing and a decrease in the volume of commissioning of new wind farms in Russia. The traditional energy sector faces similar problems due to the withdrawal of major gas turbine manufacturers from the market. A survey of the representatives of the expert community (industry  specialists)  showed  that experts as household consumers of electric and thermal energy consider the problem of ecology to be still relevant. They are generally positive about the further development of low-carbon generation and are ready to support the decarbonization of the  energy  industry,  but  with  no more than a 10-20 % surcharge to the existing tariff.

Conclusions. Compliance with the global trend of energy transition for Russia presents multiple challenges in the context of the latest crisis. Withdrawal of the manufacturers of high-tech equipment from the market, reduction of green energy exports, and expiration of green international certificates have  significantly  slowed  the  pace  of  decarbonization.  However,  a  survey of the expert community of industry  specialists  shows  that  the  development  of  environmentally responsible consumption of electric and thermal energy in Russia can attract green investment in the country’s energy sector from the population.