Aim. The presented study aims to analyze problems associated with the decarbonization of the economy in relation to regional specifics and the development of the educational system in the Russian Federation.

Tasks. The authors investigate the concept of "decarbonization of the economy"; provide arguments in favor of decarbonization based on the systems approach, making allowance for the leading role of the Ministry of Science and Higher Education of the Russian Federation and the need to involve higher educational institutions and scientific institutions in solving the problem.

Methods. This study uses general scientific methods of cognition, including analysis and synthesis, and the systems approach to identify the main problems of decarbonization, including in terms of the country's environmental and economic security.

Results. Low-carbon economy, carbon taxes, and sequestration industry are trends that are likely to determine human development across the world in the next 50 years. Preservation of the environment should be a prerequisite for the development of civilization, but it should not be based on superficial solutions that are insufficiently substantiated scientifically. Solving the problems of decarbonization requires a targeted impact on the environment to reduce the load on it effectively and consistently. In this regard, studies conducted in Russia under the auspices of the Ministry of Science and Higher Education of the Russian Federation are particularly relevant. The expert center of the Ministry of Education and Science of the Russian Federation on carbon polygons is acting as a mediator between the activities of educational and scientific institutions. This center is also developing a strategy for monetizing the sequestration potential of carbon polygons in the regions. They provide territories with a unique ecosystem for the implementation of control measures for climate-active gases through universities and scientific organizations. The first elements of the national greenhouse gas accounting system have emerged. This, in turn, will not only increase the validity of the decarbonization policy, but will also allow regions to achieve social effects.

Conclusion. Nowadays, as decarbonization projects are being implemented, it is necessary to develop the existing and open new carbon polygons operated by higher educational and scientific institutions, with the strengthening of the role of scientific institutions. This will make it possible to systematically decarbonize the economy, making allowance for the specifics and peculiarities of the regions, in cooperation with regional authorities and in broad public discussion.

Aim. The presented study aims to lay the theoretical foundations of adaptation of socio-economic systems, taking as initial knowledge the principles and laws of evolution of living systems and the identified elements of isomorphism between the classes of systems under consideration.

Tasks. The authors identify the signs of isomorphism of adaptive properties of biological and socio-economic systems; describe the evolution of methodologies used for their studies using an organismic approach within the framework of development of scientific rationality; substantiate and formulate the bionic principles of adaptation of systems based on a synthesis of the concept of cybernetics and the laws of evolution of biological systems; develop a typology of adaptation of socio-economic systems; propose a model of a robust management mechanism, which includes a certain set of adaptive regulators (homeostasis and homeostatic space) for all types of systemic adaptation.

Methods. The development of insights into the adaptation of socio-economic systems on the basis of an organismic approach to its cognition as an analog of an organism with immanently inherent abilities to adapt makes it possible to define the concept of adaptation as "compensatory adaptation". Adaptation is considered as a property of systems that allows them to enter a certain stable state that ensures growth (quantitative changes), development (qualitative changes), and "mutation" (information changes and selection of reactions to exposure) at various stages of their life cycle. Bionic principles serve as initial knowledge for managing the adaptation process. According to the established scientific ideas about the adaptation of biological systems, the types of adaptation of socio-economic systems attributed to systemic adaptation are identified. The implementation of its processes is entrusted to a robust control mechanism equipped with an evolutionary computing system.

Results. Additional signs of isomorphism between socio-economic and biological systems are identified. Within the framework of the evolution of scientific rationality, a transition towards an organizational approach to the study of the essence of organizations is proposed. The definition of adaptation of socio-economic systems as a special form of compensatory adaptation is proposed. The bionic principles of adaptation of socio-economic systems that define the elements and connections of the information structure of the robust control mechanism are formulated and verified. A typology of adaptation of socio-economic systems is proposed. The capabilities of the control mechanism for the implementation of all types of adaptation with a special focus on genetic adaptation are substantiated.

Conclusion. Introduction of the concept of "adaptation" as a compensatory adjustment of socioeconomic systems to changes sets up system management to search for means of compensation at the expense of the result of adaptation costs. Verification of bionic principles and discovery of a new type for organizational systems — genetic adaptation — is a challenge to the application of robust management, the mechanism of which is equipped with genetic algorithms and other tools of evolutionary computing.

Aim. The presented study aims to determine the narratives of digital economic transformation in industrial territories and to identify regions with the best prospects for its successful implementation.

Tasks. The authors clarify the concept of “digital transformation narrative”; develop and test a logical model of narrative analysis of regional digital transformation; build a typology of industrial regions according to the prospects for successful implementation of digital economic transformation with allowance for the identified narratives.

Methods. This study uses an original narrative analysis methodology consisting of five consecutive steps. During the first three steps, the interest of authorities, businesses, and the population in the implementation of digital transformation is assessed using bibliometric, comparative, and statistical analysis respectively. The fourth step of the methodology is implemented using content analysis tools, which makes it possible to identify the key narrative components of digital economic transformation. The fifth step summarizes the results obtained earlier by building a typology of industrially developed regions according to the level of their propensity for digital economic transformation determined with allowance for narratives.

Results. The study proves that narratives forming in society during socio-economic and cultural transformations caused by digital transformation can (and should) serve as a source of information about the region’s propensity for transformations on the basis of innovations, reflecting the degree of the preparedness of authorities, businesses, and the population to adopt and participate in such transformations. The creators of digitalization narratives are identified, which include the government, businesses (represented by employers), and society (represented by job seekers and employees). It is found that the supply of digital competencies significantly exceeds the demand in the labor market. This may be due to the narratives operating in society, among other things. It is revealed that the interest of the Russian society in the digital transformation of the economy remains significant, while the interest of the population in individual narrative components varies in the regions. It is determined that soft skills prevail among the key competencies of economic transformation. It is established that regions with dominating manufacturing industries have a greater propensity for digital transformations: Sverdlovsk, Nizhny Novgorod, Rostov, Chelyabinsk regions, Perm and Krasnoyarsk territories, the Republic of Tatarstan.

Conclusion. Territories with extractive industries are still not prone to innovative transformations. At the same time, the population of such territories is more stressed and resistant to innovations. The obtained results are the first step in digital transformation research from the perspective of a narrative approach. This study will be useful for scientists and specialists in the field of narrative economics, as well as for those who are interested in digital transformation issues.

Aim. The presented study aims to assess the impact of the worldwide development of renewable energy on Russia’s geo-economic interests and to formulate proposals for reducing the negative aspects of such influence.

Tasks. The authors examine materials related to the topic of the study; analyze trends in the development of renewable energy sources (RES) worldwide; identify threats to hydrocarbon exports from Russia associated with the development of RES; show Russia’s export potential in the hydrogen market; assess threats associated with plans for the production of hydrogen based on RES in the long term in countries that are major potential importers of hydrogen from Russia; formulate proposals for reducing the negative impact of possible threats.

Methods. The research methodology includes the method of analyzing the primary data of the International Renewable Energy Agency (IRENA) on the level and pace of development of renewable energy in countries serving as major importers of energy commodities from Russia; data from the RENEWABLES 2021 (REN 21) report of the global renewable energy community, which unites the representatives of science, government, and industry; information posted on the official websites of the Ministry of Finance of the Russian Federation, the Ministry of Energy of the Russian Federation, the largest Russian mineral companies, and information contained in the works of Russian and foreign authors.

Results. With existing technologies, renewable energy sources do not pose a significant threat to the exports of hydrocarbons from Russia for the next 5–10 years. This is due to the insignificant share of renewable energy in energy production and consumption, volatility of energy production depending on weather conditions, excess of investment in traditional energy compared to investment in renewable energy, and long-term contracts for the supply of fossil resources to China.

Conclusion. During the active introduction of hydrogen energy (presumably until 2030), the demand for hydrocarbon fuel will persist if there is a tendency for its decrease In the long term, the development of renewable energy will inevitably lead to the replacement of Russian hydrogen imports with green hydrogen produced from renewable energy sources in importing countries. In this case, the global demand for hydrogen exports will inevitably fall, as will the demand for CO₂ capture and storage services; the global price of hydrogen will decrease. During this period, it is advisable to specialize in the export of technologies, including in the field of hydrogen energy.

Aim. The presented study aims to comprehensively analyze the problem of including creative thinking as a separate competence – an essential element of soft skills – into the results of mastering academic disciplines to increase the development resource of a service enterprise through the example of the event industry as part of the creative industry.

Tasks. The authors investigate the correlation between the event industry and creative industries; substantiate the importance of creative thinking for an event industry specialist and the need to introduce creative thinking training into academic programs in the field of congress and exhibition activities.

Methods. The theoretical and methodological basis of this study includes the works of Russian and foreign scientists and experts in the field of creativity and its role as a resource for the development of enterprises. The study uses the following types of analysis: comparative (comparison of approaches, ideas, experience of different countries in investigating the composition of creative industries), hermeneutic (interpretation of various aspects related to the analysis of the needs of educational practices in the development of creative thinking), and systems analysis.

Results. The main problem of the study is a result of the current trends in the development of the creative economy and the event industry as its element. Today, there is no formalized market for creative industries with clear forms, rules, and subjects in Russia. There is no legislative framework or structured legal and financial mechanisms to support and develop creative industries. This is due to the fact that there is a background problem: creative industries are counter-intuitively distributed across the sectors of the Russian economy. The study also addresses the problem related to the concept of "creative industry", its content and limits, insufficient elaboration of questions about the justification of the place of the event industry and its affiliation with creative industries, lack of theoretical and practical developments in the field of creative thinking in the training of event industry specialists. This study serves as a prerequisite for reconsidering the role and importance of developing creative thinking skills as a mandatory element of the training of personnel for the event industry. The results of the study include opportunities for preparing applied solutions to the problem of developing creativity skills at the present stage of the event industry being promoted in Russia as a dynamically developing industry and the need to increase its contribution to the national economy. In particular, the main signs of the event industry's affiliation with creative industries in the modern interpretation of the content of this concept are identified, and the need to consider creative thinking as a separate competence for training in the field of the event industry is assessed.

Conclusion. The special role of creative thinking is revealed, substantiating the need to distinguish a separate creative thinking competence and to consider it as an integral component of the results of mastering most of the disciplines of the professional cycle in the training of specialists for the event industry. From the authors' perspective, this will help to minimize the gap between the needs of the market and the essence of current educational programs, and to facilitate the comprehensive formation of the desired "advanced professional competencies" and "skills of the future".

Aim. Based on an analysis of current trends in the development of the marketing communications mix, the presented study aims to determine the prerequisites for its efficient use by organizations for maximum impact on the consumer.

Tasks. The authors identify trends in the development of the marketing communications mix; consider an algorithm for the formation of the marketing communications mix in an organization; substantiate the prerequisites for its efficient implementation in an organization.

Methods. This study uses general scientific methods of cognition to investigate trends in the development of the marketing communications mix at the present stage, as well as the algorithm and prerequisites for the formation and implementation of the marketing communications mix.

Results. According to the results of the study, the following trends in the development of the marketing communications mix can be identified: promotion of Internet communications following the growth of online commerce and mobile commerce, strengthening of customer centricity and development of interactive communication tools, expansion of direct producer consumer communications due to some manufacturers departing from resellers when selling goods, development of omnichannel sales, synchronization of different marketing promotion channels, etc.

Conclusion. The study reveals that the prerequisites for an efficient marketing communications mix include a systemic communicative impact on the consumer, formation of a marketing communications mix based on consumer knowledge and continuous testing of the communication campaign, further development and application of modern tools for interaction with the consumer, creation of personalized, relevant, and interactive content based on a marketing strategy and a competent content plan.

Aim. The presented study aims to provide a theoretical interpretation of digitalization processes from the perspective of analyzing changes in the socio-economic system in the context of the increasing influence of digital technologies on the economy and society; to formulate conclusions and proposals for the effective use of modern methods, approaches, and tools to ensure national economic growth.

Tasks. The authors analyze the processes of the digitalization of the economy in historical retrospect; consider the scientific views of representatives of various concepts of the digital economy as a phenomenon of an economy based on the active use of information, communication, and other advanced technologies in the production of economic goods; identify factors influencing the economic system of digital information transformation processes in society and the associated socio-political risks and challenges; show the impact of digital technologies on economic growth.

Methods. This study uses the historical and abstract logical method, complex functional analysis, systems approach, comparison, and expert assessment.

Results. The authors substantiate the conclusion that it is necessary and expedient to make allowance for the historical experience and socio-cultural identity of the country to ensure the progressive development and security of the national economy focused on technological modernization; provide recommendations on overcoming the contradictions identified during the analysis and reducing socio-economic risks.

Conclusion. A retrospective analysis shows that along with the existing historical continuity of the stages of the digitalization of the economy, there is a gradual displacement of analog technologies by their digital substitutes and the emergence of new forms of business based on digital technologies.

Aim. The presented study aims to investigate the terminological apparatus and functional purpose of several infrastructure facilities in the context of the development of digitalization. Tasks. The authors analyze the conceptual framework and major approaches to defining the concepts of “logistics infrastructure” and “customs infrastructure”; structure and identify the constituent elements of infrastructures.

Methods. This study uses analysis and synthesis, as well as the theory and methodology of logistics.

Results. A retrospective analysis of the terminological apparatus on the subject under investigation makes it possible to structure approaches to defining the concepts of “logistics infrastructure” and “customs infrastructure”, as well as to deduce an enlarged group of objects for these two types of infrastructure. In this regard, the authors conclude that it would be appropriate to talk about customs and logistics infrastructure, since part of the customs infrastructure facilities is part of the logistics facilities.

Conclusion. To achieve a cumulative effect with allowance for current trends, it is necessary to direct the efforts of the scientific community and the government towards creating a modern unified conceptual apparatus for “customs and logistics infrastructure”.

Aim. The presented study aims to summarize Russian and foreign experience in the implementation of a program-target approach to management from a theoretical perspective concerning the development of mechanisms for the implementation of target programs.

Tasks. The author investigates the historical experience of implementing target programs; identifies the established algorithm and mechanisms for the implementation of such programs; analyzes approaches to assessing their efficiency.

Methods. The author uses general scientific methods of theoretical research and analysis of the approaches of leading Russian and foreign scientists in the context of the problem under investigation.

Results. Target programs in the most important areas, such as digitalization, import substitution, and socio-economic development, do not produce the expected results. Drawing attention to the assessment of the efficiency of federal target programs, the author notes that the category of “efficiency assessment” is narrowly defined and thereby does not reflect the logic and content of the components of a particular program. Nevertheless, it remains obvious that federal target programs are the main instrument of the innovative development of the national economy. This encourages the development and improvement of mechanisms for their implementation.

Conclusion. In the course of theoretical research, the secondary results of the works of domestic scientists are analyzed.

Aim. The presented study aims to analyze the features of information support and use of digital technologies for creating an electronic format of public procurement logistics in the Russian Federation

Tasks. The authors investigate the theoretical aspects of the functioning of the public procurement system and assess its efficiency in the Russian economy at the current stage; determine the reasons and objectives for creating an electronic logistics format for procurement activities to meet public needs; analyze potential efficiency following the development of digital logistics in the contract system of public procurement in the Russian Federation.

Methods. This study uses general scientific methods of cognition to analyze the digital development of the public procurement system and determine directions for further development.

Results. Improving the functioning of the contract system for procurement activities in the Russian Federation requires information support and practical application of digital technologies to create an electronic format of public procurement logistics. Reasons for the rapid creation and development of the electronic format of public procurement logistics include such factors as the spread of the COVID-19 coronavirus pandemic and digital transformation of the public administration system and the national economy, including the logistics industry. The economic efficiency of the electronic format of public procurement logistics consists in automating logistics processes, increasing integration with other structural authorities that ensure the functioning of the contract system, reducing time costs, preventing corruption and most violations during procurement activities.

Conclusion. The digitalization of the national economy and the public procurement system is the result of a necessary process associated not so much with the transition to the post-industrial era or with the beginning of the fourth industrial revolution, but rather with the logical continuation of the large-scale public administration reform program that started in the 1980s in Western countries.