Aim.To study the properties of the internal environment and their impact on the functioning of socio-economic systems of the following hierarchical levels: state as a whole, region, urban district (municipal district), enterprise.

Tasks.To determine the ways of formation of the internal environment of socio-economic systems. To study its properties. To show the possible positive effects of the influence of the internal environment on the relationship of government agencies with the business community and socium.

Methods.The research is based on the methodology of systems. Where appropriate, the main provisions of the theory of social reflection, social space and social environment are used.

Results.It is shown that the internal environment can be formed in two ways. The first uses the inherent ability of socium to form common norms and rules of interaction between people in life and work activities on the basis of social reflection. The second way involves the formation of functional subsystems of institutional orientation and the creation of institutions, including existing organizational structures, and a system of norms, rules, regulations.

There are shown the possible positive effects of the internal environment on the relationship of government with the business community and socium in terms of, improving the investment climate, the development of private innovation activity, organizing the flow of resources to industries and companies that fit into the restructuring and spatial development of the economy, increasing the social attractiveness of entrepreneurial activity, the readiness of employees to learn new professions, increasing social and labor mobility.

Conclusions. It is proved that the internal environment is nothing but an immaterial active and, therefore, can be regarded as a factor of intensification of restructuring and spatial development of the economy.

Aim. The presented study aims to identify peculiarities in the formation of the digital potential of transport and logistics systems with allowance for the spread of industrial integrated digital platforms.

Tasks. The authors describe the basic prerequisites for transformation in the transport and logistics industry in the context of digitalization; analyze modern digital technologies and the mechanism of their influence on the development of enterprises in the transport and logistics industry and formation of their digital potential; provide a brief overview of integrated digital platforms and assess their role in the development of transport and logistics systems.

Methods. The study uses general scientific methods of description, the monographic method, analysis and synthesis, induction and deduction, as well as applied methods of structural, systemic, and comparative economic analysis.

Results. The digital transformation of economic systems gave birth to a new phenomenon — digital potential, the level and degree of implementation of which largely determine the trajectory of future socio-economic development and its success. Industry-specific peculiarities make it necessary to examine digital potential separately in relation to different industries. This study concerns the transport and logistics industry. At the current stage of economic and technological development, traditional logistics models are becoming less efficient — therefore, they need to be transformed. One of the key criteria for assessing the efficiency of transport and logistics systems is the level of digitalization of business processes and the level of development of digital potential. Analysis of the direction of digital transformations in the transport and logistics industry shows that they are determined by two main factors: changing customer needs and new consumer experiences associated with taking advantage of digitalization; adaptation of companies to digital changes and development of digital potential. The authors believe that the Internet of things, artificial intelligence, and blockchain are the most promising digital technologies in the transport and logistics sector. The study comparatively analyzes the advantages and risks associated with the implementation of these technologies in the transport and logistics industry. It is recommendable to implement shared use of these and other technologies through the launch of integrated digital platforms. The authors identify and analyze the distinctive features of instrumental and infrastructural digital platforms and recommend areas for their application. These platforms serve as the information core of networked transport and logistics systems, and their use leads to the emergence of electronic logistics systems (elogistics). Provision of transport and logistics services via integrated digital platforms increases the reliability and stability of supply chains, reduces delivery time, and makes it possible to predict how the situation will unfold, thus solving potential problems in the operation of transport and logistics systems.

Conclusions. The developing digital potential of transport and logistics systems is one of the factors enabling sustainable and progressive development of the economy as a whole. This potential is realized through the introduction of integrated digital platforms, which serve as a basis for the formation of value chain ecosystems. Considering the high importance of these processes, it is advisable to provide support within the framework of the pursued state economic policy.

Aim. The presented study aims to develop a modular integrated model of electronic document management in local authorities.

Tasks. The authors analyze the current state of the public sector in the context of digital transformation and electronic document management systems in local authorities; substantiate the practicability of implementing electronic document management systems based on the conducted analysis; reengineer the administrative processes of a local authority; develop a model of the electronic document management system; propose a modular integration model for the implementation of electronic document management in local authorities.

Methods. This study uses general scientific methods of cognition, comparative analysis, and reengineering of business processes to present the results of the development of a modular integration model of electronic document management in local authorities.

Results. The proposed modular integration model for the implementation of electronic document management in local authorities supports the following functions: standardized document flow, transmission, and processing procedures based on the existing business logic rules; import, accumulation, storage of documents and their registration cards; populating data fields in registration cards and searching registration cards by any details; end-to-end supervision of document execution by competent persons and notification of the worker and the supervisor about the approaching supervision deadlines and overdue documents; support of templates for creating documents; forming, viewing, and printing analytical data with the possibility of selecting data based on certain criteria; creation and support of archived data for previous years; functioning business logic (workflow) that enables automated formation of the document processing flow between the responsible workers of local authorities; automatic processing of citizen appeals submitted via the official website.

Conclusion. The authors develop and test a modular integration model of electronic document management in local authorities, which makes it possible to technologically connect a large number of modules to enhance the functionality of the system while also being open to improvement both in terms of interaction with the external environment – electronic document management systems of other local authorities, state authorities, and their territorial divisions (through appropriate technological software gateways), and by tweaking internal communication, i.e. by adding new modules (provision of services in electronic form, processing of e-petitions, public relations, formation of management solution projects) and setting rules for the processing of documents by means of the built-in business logic.

Aim. The presented study aims to determine the impact of crisis factors resulting from the COVID-19 (Coronavirus) pandemic on Russian and foreign financial markets.

Tasks.The authors assess the economic downturn caused by the COVID-19 (Coronavirus) pandemic; describe the dynamics of global gross domestic product (GDP) decline, the distinctive features and nature of the current economic crisis; analyze trends in financial markets to identify the most and least affected industries and economic sectors; analyze and forecast the development of raw materials and renewable energy markets; find ways out of the crisis.

Methods. This study uses the methods of analogy, comparative analysis and systematization, and mathematical analysis.

Results. Analysis of the stock performance of the largest companies in the financial markets for the I–IV quarters of 2020 makes it possible to assess the positive and negative impact of the crisis on various industries in the US and Russia. The study shows the decrease in demand for primary energy by types of energy carriers and for oil, as well as the potential and prospects for its recovery.

Conclusions. The crisis factors caused by the pandemic have had a multidirectional impact on various economic sectors both in Russia and abroad: the greatest damage has been done to air transport, the oil and gas industry, and banking services. However, these crisis factors have not significantly affected IT companies, retail, and medicine, which managed to quickly increase sales and reach record levels of capitalization due to the specific features of their activities. Trends in the Russian market show similar dynamics of consumer demand for the corresponding goods and services, and as a result, for the financial results of companies. Renewable energy sources (RES) have become resilient to falling demand in the global energy market. It is found that the way out of the crisis involves changing the future concept of energy and reforming the labor market. The development of the RES sector will boost the development of green energy and a new labor market focused on green jobs and a carbonfree economy. The demand for oil, which declined sharply during the COVID-19 (Coronavirus) pandemic, is inelastic and will increase over time, which, in the authors’ opinion, will support oil prices and create a more favorable external environment for Russia, allowing it to restore its economy. The key positive result of the pandemic is the acceleration of digitalization processes, increased competition in global markets, and changes in business processes and employee performance assessment systems.

Aim. The presented study aims to examine the most popular digital tools used in distance learning and to assess their impact on the quality of education.

Tasks. The authors analyze existing digital tools aimed at improving the quality of distance learning; assess changes in the quality of education during the transition to distance learning.

Methods.The main results of the study are obtained using comparative, structural, and systems analysis, methods of theoretical and analytical generalization.

Results. The main types of digital tools are analyzed: educational platforms, video services, planners, digital creative tools, game technologies, interactive supporting technologies. Their gradual implementation in the educational process would improve the quality of distance learning, bringing it closer to the quality of the traditional learning system. The problems of implementing digital tools in distance learning and their possible solutions are formulated.

Conclusions.Despite a variety of tools allowing students and teachers to work together online, the quality of distance learning in Russia is low. The reasons for this include the lack of technical support for teachers and students (lacking stable Internet connection, powerful servers, computer equipment), limited digital competence, and insufficient government support in providing the necessary resources for the participants of the educational process.

Aim.The presented study aims to develop a method for selecting an online promotion strategy for small enterprises.

Tasks.The author systematizes online promotion strategies and formulates recommendations regarding the selection of an online promotion strategy with allowance for the features specific to small enterprises.

Methods.This study uses general scientific research methods, such as analysis, comparison, systems, process, logical, and empirical approaches.

Results. The factors that determine the development direction of online promotion for small enterprises are highlighted. The problems of developing webstrategies for small enterprises are identified.

The examples and specific features of promotion are described. The main stages of selecting a promotion strategy are formulated.

Conclusions. The described method for selecting an online promotion strategy makes it possible to estimate which actions would be more rational in terms of achieving results relative to the advertising campaign budget and sales volumes in the shortest term. The method is recommended primarily for small start-up enterprises that need to launch an online project as soon as possible and receive feedback as quickly as possible. The proposed approach to analyzing the results of the developed method is aimed at identifying and correcting problems in online promotion during an advertising campaign.

Aim. The presented study aims to describe a universal dynamic model for prioritizing the launch of projects by analyzing their procedural and technological components.

Tasks. The authors update the technological directions of project launch, describe the major groups of projects and their features, examine the launch algorithm, and model the procedural system of factor analysis of the project’s success rate.

Methods. This study uses analysis of information and subsequent synthesis of new knowledge in the form of the authors’ conclusions formalized through procedural modeling.

Results. The authors describe the technological and procedural features of different projects and provide an original interpretation of the project analysis model.

Conclusions.The proposed model is a universal analytical tool that can be used by both a venture investor and a founding entrepreneur on the one hand, and is applicable at various stages of the implementation of selected projects on the other.

Aim.The presented study aims to propose new directions for consumer behavior research in the context of marketing as an academic discipline with allowance for current realities.

Tasks.The authors examine the evolution of marketing as an academic discipline, identify major trends in its development in the current context, and generate a pool of proposals for new areas of consumer behavior research.

Methods.The study of consumer behavior in the marketing problem area is based on a review of scientific works and uses the methods of analysis, synthesis, comparison, and generalization.

Results.The conducted analysis shows that marketing practices today are moving into the online space and social networks. New content calls for new approaches to consumer behavior research. A pool of new questions for future research is proposed.

Conclusions.The evolution of marketing as a discipline is related to the development of the consumer market. Changes in consumer behavior at the current stage are associated with its transition into the online space and social networks, where rapidly developing marketing practices are ahead of their scientific substantiation. Thus, it is important to study and scientifically substantiate processes that content undergoes.