A Reference Model of Top-Level Business Processes for the Development of Architectural Solutions for FMCG Chain Retailing Companies

The presented study builds a reference model of top-level business processes for the development of architectural solutions for FMCG chain retailing companies.

Aim. The study aims to build a reference model of top-level business processes for the development of architectural solutions for FMCG chain retailing companies.

Tasks. At the initial stage of building a reference model, it is necessary to provide a definition of business processes and consider the main differences between business processes and business functions. Furthermore, it is necessary to successively identify the basic, managing, and supporting business processes of FMCG chain retailing companies. Determining the relationship between them would make it possible to build a reference model of top-level business processes, which is a prerequisite for the development of architectural solutions for FMCG chain retailing companies.

Methods. Building a reference model is one of the stages in the development of a business architecture for chain retailing companies. This study defines the major types of business processes in FMCG chain retailing, formulates the main differences between business processes and business functions, and successively examines basic, managing, and supporting business processes. Examination of business processes of chain retailing companies has revealed a key feature that identifies specific business processes as pertaining to a certain type.

Results. Based on the conducted study, the authors define three types of top-level business processes of FMCG chain retailing companies: basic, managing, and supporting. The direct effect of each business process on use value creation is viewed as the key feature that identifies specific business processes as pertaining to a certain type. Successive examination of basic, managing, and supporting business processes and identification of the relationship between them makes it possible to build a reference model of top-level business processes, which is a prerequisite for developing architectural solutions for FMCG chain retailing companies.

Conclusions. Building a reference model of top-level business processes makes it possible to develop an optimal architectural solution that would create new opportunities for FMCG chain retailing and business in the age of digitalization, when increased manageability, monitoring of performance indicators, and security control make possible the transition towards predictive models and proactive (goal-oriented) management of FMCG chain retailing companies.

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