Development of Entrepreneurial Structures Based on Consumer Value Management

Abstract

Aim. This study examines the increasing theoretical and practical interest in utilizing the benefits of consumer value management - within the process of functioning and development of entrepreneurial structures - particularly those operating in the field of information-oriented and socially-oriented business. Materials and methods. Consumer value and the nature of its implementation in the management of enterprise development in St. Petersburg is analyzed. The case-study method is used for assessing existing enterprises and identifying their competitive advantages. Results. This study provides guidelines to select directions toward improving entrepreneurial activity, in order to perceive an enterprise’s competitive advantages in the light of specific market features and social significance of manufactured products.