Business Development Management in Dentistry

Abstract

Aim. The presented study aims to determine the conceptual framework of the organization and development of business activities in dentistry.

Tasks. The authors analyze the dynamics of development indicators of a dental enterprise and determine directions for managerial influence at specific periods of its operation.

Methods. This study uses the methods of analysis and synthesis, observation, generalization, forecasting, and scientific abstraction.

Results. The study provides a roadmap for business development, which is an important tool of strategic management.

Conclusions. The process of establishing and developing a dental clinic follows a business model, the individual modules of which form and interact within a common management system and are described qualitatively and quantitatively. A significant aspect of the operation of any business is its readiness and ability to use tools to support small and medium enterprises offered by the government within the framework of MSE support programs and implementation of priority national projects.