An Aggregate Motivation Extension Model for Building Architectural Solutions for Chain Retailing in the FMCG Segment

The presented study develops an aggregate motivation extension model for building architectural solutions for chain retailing in the FMCG segment.

Aim. The study aims to identify the key requirements and constraints for building architectural solutions for chain retailing in the FMCG segment.

Tasks. When building a motivation extension meta-model, it is necessary to consistently consider the motivations, intentions (goals, principles, requirements, and constraints), and the sources of these motivations and intentions (stakeholders, drivers, and assessments).

Methods. Building architectural solutions for chain retailing in the FMCG segment requires the examination and formalization of various operational aspects of retailers, taking into account the interests of all stakeholders, as well as the formation and improvement of the mechanisms of interaction between the constantly changing business requirements and their supporting IT services. This study identifies the stakeholders with a direct interest in building architectural solutions, presents their correlation with internal and external drivers, formulates assessments, and models the goals that, once achieved, will facilitate the resolution of problems identified in driver assessments.

Results. Based on the results of the analysis, the authors identify stakeholders, drivers, and assessments and model the goals that, once achieved, will facilitate the resolution of problems identified in driver assessments. Qualitative analysis of all identified external and internal drivers makes it possible to formulate the weaknesses of the presented indicators, such as the discrepancy between the business management model and strategic objectives of chain retailing in the FMCG segment, heterogeneous IT infrastructure, the lack or inefficient use of automated control systems, etc. All this allows formulating the requirements and constraints on implementation, on which the aggregate motivation extension model for building architectural solutions for FMCG chain retailing is based.

Conclusions. Identification of the typical aspects of modern architectural solutions for chain retailers makes it possible to develop an optimal architectural solution that will provide new opportunities for chain retailers in the FMCG segment to optimize resources, implement personalized marketing, and for employees to acquire new professional knowledge, which, in turn, should significantly increase profits and improve the quality of goods and services, leading to a significant increase in the volume and conversion of sales in the FMCG segment.

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