Methods for Assessing and Ways of Ensuring the Quality of Work Life in the Service Sector
Abstract
The presented study examines the theoretical and methodological aspects of the ‘quality of work life’ model.
Aim. The study examines the methodological aspects of the modeling of a service organization’s successful activity by ensuring an adequate quality of work life for its employees.
Tasks. The authors generalize methodological approaches to identifying an efficient tool for the assessment of real employee satisfaction with work, which should be based on the same principles as customer satisfaction assessment.
Methods. This study explores the feasibility of using a combination of various approaches in a way that would make the initial screening of job applicants include rigorous testing of their professional and ‘moral’ aptitude. In this scenario, the assurance of a high ‘quality of work life’ for those who have completed such screening functions as a reward for the temporary inconvenience and is an attractive aspect of the offered job.
Results. The study proves that management and resource strategies oriented primarily towards financial results can guarantee employment and employee satisfaction. A win-win situation for both the employer and the employee, while not mandatory, is very likely. It is established that the factor of improving the quality of work life should be prioritized, while the traditional approach is based on reducing the cost of labor.
Conclusions. Mutual striving of the organization and its employees for a common goal creates the prerequisites for the coincidence of corporate and personal interests and an increase of the value of the product offered to the market. An organization’s efforts to guarantee employment and material benefits for its employees have a stimulating effect on them, thus improving the financial situation, which yields benefits to all participants in the process, particularly investors and customers.
About the Authors
Aleksandr V. GubenkoRussian Federation
Pilotov St. 38, St. Petersburg, 196210
Sergey N. Tret’yak
Russian Federation
Serysheva St. 47, Khabarovsk, 680021
Tat’yana Yu. Zenkova
Russian Federation
Serysheva St. 47, Khabarovsk, 680021
References
1. Hian C. C., Einstein W. O. Quality of work life (QWL): What can unions do? S. A. M. Advanced Management Journal, 1990, vol. 55, no. 2, pp. 17–22.
2. Robbins S. P. Organizational behavior: Concepts, controversies, and applications. 4th ed. Englewood Cliffs, NJ: Prentice-Hall, 1989. 599 p.
3. Havlovic S. J. Quality of work life and human resource outcomes. Industrial Relations. 1991, vol. 30, no. 3, pp. 469–479. DOI: 10.1111/j.1468-232X.1991.tb00799.x.
4. Schlesinger L. A., Zornitsky J. J. Job satisfaction, service capability, and customer satisfaction: an examination of linkages and management implications. Human Resource Planning.1991, vol. 14, no. 2, pp. 141–149.
5. Jones T. O., Sasser W. E. Why satisfied customers defect? Harvard Business Review, 1995, November-December, pp. 88–99.
6. Reichheld F. F., Sasser W. E. Zero defections: quality comes to services. Harvard Business Review, 1990, vol. 68, pp. 105–111.
7. Roth A. V. Performance dimensions in services: an empirical investigation of strategic performance. In: Swartz et al., eds. Advances in services marketing and management. Vol. 2. Greenwich, CT: JAI Press, 1993, pp. 1–47.
8. Sewell C., Brown P. B. Customers for life: How to turn that one-time buyer into a lifetime customer. N. Y.: Doubleday, 1990. 175 p.
Review
For citations:
Gubenko A.V., Tret’yak S.N., Zenkova T.Yu. Methods for Assessing and Ways of Ensuring the Quality of Work Life in the Service Sector. Economics and Management. 2019;(5):60-65. (In Russ.)