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The Role of the Digital Economy in the Development of Small and Medium Enterprises

Abstract

The development of the digital economy provides a unique opportunity for business transformation, but small and medium enterprises need to take significant measures to make the most of it. The fact that the digital economy program has already been adopted and is being implemented in Russia means that companies should start preparing for the transition to a new technological paradigm. Now, there are cross-cutting technologies that not only fundamentally change the structure and technology of production and competition in the existing markets, but also create new markets and new demand. Small enterprises not always understand the tools needed for production development in the context of digital technology: the new role of big data, neural and quantum artificial intelligence technology, blockchain, industrial Internet, virtual and augmented reality. The presented study examines the existing approaches to assessing the digitalization of the economy as well as problems and opportunities for small enterprises in the context of INDUSTRY 4.0 formation. Aim. The study aims to examine the digital economy and tools for evaluating the digital economy itself and its role in the development of small and medium enterprises in Russia, and to determine the necessary conditions for providing efficient support to enterprises, stimulating investments and innovations. Tasks. To achieve the set aim, the authors analyze the intrinsic characteristics of the digital economy and various indices for the assessment of digital economy development in the country, identifying the problems and opportunities for the successful implementation of the «Digital Economy of the Russian Federation» program aimed at improving the efficiency of small and medium enterprises in Russia. Methods. This study uses the systems approach, systematization of statistical information, general scientific methods of cognition and critical re-evaluation of the works of Russian and foreign scientists on digital economy. Results. According to the results of the study, the digital economy in Russia is developing rapidly, making it possible to close the existing 5 to 7-year gap between Russia and the developed countries, provided that the «Digital Economy of the Russian Federation» program is overfulfilled. The factors that hinder the development of the digital economy in Russia and participation of small and medium enterprises in this process are identified, and guidelines on infrastructure support for Russian businesses in the context of formation of an information society are provided. Methodological approaches to the construction of «digitalization» indices are critically analyzed, and the causes of the relatively weak position of Russia in digital rankings are determined. Conclusions. The conducted study substantiates the necessity of implementing a comprehensive approach to the government regulation and infrastructure support for small and medium enterprises in the context of digitalization of the economy, revealing a significant correlation between the development of the digital economy and small enterprises in Russia.

About the Authors

Oleg V. Burgonov
St. Petersburg University of Management Technologies and Economics
Russian Federation


Dmitriy V. Kruglov
St. Petersburg University of Management Technologies and Economics
Russian Federation


Irina V. Uporova
St. Petersburg University of Management Technologies and Economics
Russian Federation


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Review

For citations:


Burgonov O.V., Kruglov D.V., Uporova I.V. The Role of the Digital Economy in the Development of Small and Medium Enterprises. Economics and Management. 2018;(11):38-46. (In Russ.)

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ISSN 1998-1627 (Print)