Key Factors in the Development of Fitness and Sports Services Markets in Western European Countries

This study discusses the ontological foundations of the analysis of key factors in the development of fitness and sports services markets in Western European countries. The key factors identified by the authors, apart from macroeconomic dominants, include geoeconomic factors of spatial economics, with specific emphasis on the potential of socioeconomic and information-infrastructure development. Aim. The study aims to provide a panoramicview of the current state of scientific research methodology related to significant achievements in the prevalence of geoeconomic factors of spatial economics. The authors adopted these factors to examine the development of fitness and sports services markets in Western European countries. Tasks. The authors provide ontological, epistemological, and axiological interpretations of the declared aim, familiarizing contemporary economic theorists with the methodological constructs that offer insight into the genesis of problems in the development of fitness and sports markets not only from the perspective of geoeconomic beliefs but also in the problematic area of the modern hermeneutics of the subject. Methods. In methodological terms, problems in fitness and sports economics are distributed between macroeconomic concepts based on post-nonclassical science and geocentric potentials of world economy. Major trajectories of fitness and sports market development can partially influence the centrist geoeconomic and geopolitical balance of power in the world, which may potentially bring back polarization without changing the prevailing power of the potentials of the Western world. Conclusion. The study prioritizes scientific standpoints, concepts, and doctrines by analyzing their viability for assessing boundaries of human potential. By enhancing the latter, it should be possible to not only support individuals as “workers who create added value” but also facilitate internal societal development, ensuring “a margin of safety, reliability, and sustainability” of economic systems in the future. The solution to such problems is an example of significant financial investment in human potential, which always involves investment in the development of new, modern, socially important infrastructure objects, including those that ensure proper functioning of contemporary fitness and sports economics.

humans and their needs, anthropological determinism, Eurocentric paradigm of economic modernization, regional market infrastructure, geopolitical dynamics, человек и его потребности, антропологический детерминизм, евроцентристская парадигма модернизации экономик, инфраструктурные объекты региональных рынков, геополитическая динамика

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