Ways of Enhancing Competitiveness of Small and Medium Construction Companies

Aim. The presented study aims to determine and provide a rationale for the application of the optimum structure of factors affecting the competitive growth of small and medium construction companies. Tasks. The main task of the study is to find a new classification criterion for the approaches to competitive growth of companies in this sector. Methods. The methodological basis of the study includes works of Russian scientists dedicated to the problems of enhancing the competitiveness of construction companies and also based on practical examination of the specific features of small and medium construction companies. Results. The results of the study show that the key parameters in selecting the competitive growth strategy for small and medium construction companies are personalized approach, focus on implementation of innovations, market analysis, assessment and monitoring of the company’s competitive position, and efficient marketing system. The innovative information component and the company’s own marketing research should become the basis of a classification of the modern ways of enhancing competitiveness. Conclusion. Knowledge of the market and focus on the most efficient functioning systems would allow small and medium construction companies to assess and improve all construction and installation processes and adapt their offers to the requirements of investors and consumers, which, in turn, should have a positive effect on the financial performance and competitiveness of the company. In this context, the key feature of SME in the construction industry is mobility in terms of changes, the implementation of which that would require more time and resource from large corporations.

construction company, construction industry, small and medium enterprises, competitiveness, marketing, impact factors, BIM, строительная организация, строительная отрасль, малые и средние предприятия, конкурентоспособность, маркетинг, факторы влияния, BIM

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