Economic and Mathematical Model of Investment in Innovative Development Strategies for a Sustainable Business

The presented study examines the process of investment in innovative development strategies. Aim. This study aims to examine the existing approaches to the modeling of investment in innovative strategies and to propose an economic and mathematical investment model. Tasks. The author analyzes the recorded investment theories, examines economic and mathematical models of investment in innovative strategies and their distinctive features, and proposes an economic and mathematical mod el of investment in an innovative development strategy for a sustainable business based on the analysis of scientific literature. Methods. This study uses general scientific methods of cognition to examine the theories of investment in innovative strategies in various aspects and identify trends in the current state and development of investment. Results. Having examined the existing model of investment in innovations and innovative strategies such as the rigid and flexible accelerator models, the Keynesian and the neoclassical models, the author concludes that these models disregard the selection of an innovative strategy and investment risks. When investing in innovative development strategies, it is important to take into account the company’s stable operation and participation in social programs, and the necessary profit level, which should be higher than mandatory payments. The most rational innovative development strategy is selected by comparing all options, and the economic and mathematical model of investment in an innovative development strategy is determined. Using the tools of mathematical modeling, it is possible to make allowance for changes in the external environment and determine the complex economic and mathematical model of investment in innovative development strategies for a sustainable business. Conclusion. Using the proposed model of investment in an innovative development strategy makes it possible to select the best possible option. Implementation of the results of this study in the economic practices of sustainable companies shows that they improve the efficiency of innovative activity, accelerate innovative development, enhance competitiveness, and improves the company image. The authors believe that this problem can be further examined with a focus on the specification and structuring of the developed models taking into account the distinctive features of innovative development of a sustainable business.

innovative strategy, sustainable business, investment, economic and mathematical model, инновационная стратегия, социально ответственный бизнес, инвестирование, экономико-математическая модель

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