The Needs of Target Groups at Assessment of Competitiveness of Municipalities: A Strategic Analysis

Abstract

This study identifies the needs of target groups at assessment of competitiveness of municipalities. Aim. Scientifically and methodologically, this study substantiates the selection of factors used for a strategic analysis of municipalities. Tasks. To achieve this goal, it attempts to solve the following problems: identifying the needs of target groups, developing a system of factors (criteria) to analyze municipalities, and devising a matrix that identifies existing problems and prospects in developing municipalities. Methods. This study uses a dialectical approach, applying economic statistics, comparative analysis, and special strategic analysis methods. Results. Within this strategic approach, the authors propose an adapted methodology to examine municipalities. Conclusion. The research concludes that a municipality can succeed by creating a synergistic cooperation between several target groups with common or aligned interests.