Irina V. Izmalkova
Financial University under the Government of the Russian Federation (Lipetsk Branch)
Russian Federation

Irina V. Izmalkova, PhD in Economics, Associate Professor,

Associate Professor at the Department of Accounting and Information Technologies in Business,

12B, Internatsionalnaya St., Lipetsk 398050.

Yulia V. Vertakova
Russian State University for the Humanities
Russian Federation

Yulia V. Vertakova, D.Sc. in Economics, Professor, Professor at the Department of Marketing and Branding,

6, Miusskaya Sq., Moscow 125047.