Evolutionary development of the digital business strategy of the organization in the context of ensuring the economic sovereignty of Russia

Aim. The work aimed to determine the directions of Russia’s development based on the analysis of the evolution of the digital business strategy of the organization to ensure competitiveness in the context of achieving its technological and economic sovereignty.
Objectives. The work seeks to conduct a comprehensive analysis and identify the dynamics of the development of the business strategy in the context of managing an organization using information technology (IT); determine the role of IT as a key factor in improving the efficiency and quality of management information, as well as coordinating business processes in order to strengthen the competitive advantages of organizations to ensure the economic sovereignty of Russia in modern dynamic markets; propose a digital transformation strategy focused on using the opportunities of the digital economy.
Methods. The study employed a systems approach and was based on the analysis of publications of Russian and international authors, posted in scientific electronic libraries, as well as available information from analytical and consulting companies that are experts and practitioners in IT and business consulting.
Results. The obtained analysis results revealed that the active use of IT as part of a business strategy provides significant competitive advantages to a company. Further steps aimed at the transition to a digital business strategy and then a digital transformation strategy further strengthen these positions and provide a basis for ensuring the technological and economic sovereignty of the country.
Conclusions. The study confirms the significant influence of IT on business strategy. The analysis showed the evolution of IT business goals, from efficiency in the 1960s to increasing competitiveness in the 1980s; a shift in focus from saving resources to increasing operational efficiency and strategic differentiation; the importance of strategic alignment of business and IT strategies to implement the value of investments in technology; the need to align business and IT for a competitive advantage of organizations in changing markets; the impact of digital technologies on external, internal and general business functions; changing organizational strategy through the creation of digital value; business transformation due to a digital strategy stimulating the growth of products and services; focus on digital transformation to use digital resources in operational, customer and model strategies; priority of digital transformation strategy alignment for management; need to integrate IT strategy into business strategy and transition to digital transformation; transition from a business support tool to its core, where digital transformation is a new reality for organizations.

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