Motivational value of the social package

Aim. To identify the main key motivational influences of the social package of a modern company and to analyze its application as a tool to improve performance.

Objectives. To determine the nature of the perception of the social package by company management; to consider the interpretation and description of the social package by the Labor Code of the Russian Federation (RF); to show the correlation of the social package and wages as the main motivational factors for employees; to clarify the mechanism of motivational influence of the social package on loyalty, staff turnover, productivity; to propose an algorithm for the formation of the social package of the organization; to present a differentiated mechanism of the social package, which allows to have a significant impact on the motivational value of the social package.

Methods. In the process of research the author used the methods of scientific literature analysis, logical analysis and interpretation of data, as well as description and graphical modeling.

Results. The significance of the social package as one of the main motivational factors is presented. The general mechanism of social package influence on loyalty and turnover is considered. The data allowing to evaluate the perception of the social package by the personnel are highlighted. The list of the main components of the social package that have the greatest value for the personnel is presented. The methods of formation of the social package and its differentiated use, significantly increasing its efficiency, are proposed.

Conclusions. The codified legislative act does not present a clear formalized definition of the social package. Increasing its size can have a significant impact in the direction of increasing loyalty and reducing turnover. When forming a social package it is necessary to take into account the expectations of employees and correlate them with the capabilities of the organization. The development of basic and prospective social packages, as well as the use of a differentiated approach in its provision can significantly increase the motivational impact.

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