The role of customer relationship management in the formation of a system of marketing communications

E. V. Torgunakova; E. A. Torgunakov

Economics and Management
Èkonomika i upravlenie

ISSN 1998-1627 (Print)

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Torgunakova E.V., Torgunakov E.A. The role of customer relationship management in the formation of a system of marketing communications. Economics and Management. 2023;29(3):318-325. (In Russ.) https://doi.org/10.35854/1998-1627-2023-3-318-325

ISSN 1998-1627 (Print)

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E. V. Torgunakova
St. Petersburg University of Management Technologies and Economics
Russian Federation

Elena V. Torgunakova PhD in Economics, Associate Professor at the Department of Advertising and Public Relations

44A Lermontovskiy Ave., St. Petersburg 190103

E. A. Torgunakov
St. Petersburg University of Management Technologies and Economics
Russian Federation

Evgeniy A. Torgunakov, D.Sc. in Economics, Professor, Professor at the Department of Advertising and Public Relations

44A Lermontovskiy Ave., St. Petersburg 190103

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