Human Resource Management in Achieving Sustainable Competitive Advantages at Service Companies

Abstract

This study is aimed to determine the correlation between human resource management and the competitiveness of a service company. Aim. This study aims to examine the impact of human resource management on the achievement of sustainable competitive advantages at service companies. Tasks. This study examines the main features of the service industry as an object of management, determines the specifics of competitiveness management at service companies, and identifies major sources of sustainable competitive advantages based on the effective use of human resources by means of human resource management. Results. This study substantiates the key role of human resources in the formation of the competitiveness of a service company. Service competitiveness criteria are determined. Guidelines for managers on the effective use of human resources in the process of enhancing competitiveness of a service company are provided based on the application of various methods of human resource management. Conclusions. Nowadays, service companies have to operate in a highly competitive market. Human resources are one of the main sources of competitive advantages in the industry. Using modern technologies of human resource management, a service company should be able to prevail in the competitive struggle in the strategic perspective.