Innovative Business Models in the Aviation Industry
https://doi.org/10.35854/1998-1627-2021-3-190-200
Abstract
Aim.The presented study aims to develop and substantiate recommendations for the development of companies in the aviation industry using digital technologies.
Tasks.The authors illustrate the need to use innovative business models based on modern digital technologies; provide a theoretical review of foreign and Russian scientific literature on the topic of the study; substantiate and present research methods, including the principles of selecting companies for the examination of their business models; obtain, structure, and present the results of the examination of business models of the selected companies; formulate conclusions and provide recommendations for the development of Russian companies in the aviation industry.
Methods. To achieve the set aim, the authors examine business models of 20 innovative companies in the aviation industry, information about which is available at Crunchbase.com. Business models are analyzed using the business modeling concept proposed by A. Osterwalder and Y. Pigneur.
Results. Business models of several innovative companies in the aviation industry are analyzed in a structured way. Recommendations for transforming the business models of companies in the aviation industry are proposed and substantiated, which should allow Russian market agents to compete on a global scale.
Conclusions.The obtained results can prove useful to representatives of various economic sectors aiming to transform the business models of their companies, government officials willing to improve innovation regulation practices, and members of the scientific community engaged in conducting similar and/or further research.
About the Authors
A. V. AltoukhovRussian Federation
Alexei V. Altoukhov, Director of the Laboratory for Network Analysis of Ecosystems, Member of the Department of Economics of Innovation
33, Internatsional'naya Str., Tambov, 392000
1-3, Leninskie Gory, Moscow, 119991
A. O. Gostilovich
Russian Federation
Aleksandr O. Gostilovich, Postgraduate Student of the Department
of Economics of Innovation, Engineer of the Laboratory of Applied Industry Analysis
1-3, Leninskie Gory, Moscow, 119991
K. A. Ivanov
Russian Federation
Konstantin A. Ivanov, Postgraduate Student of the Department
of Marketing, Faculty of Economics
1-46, Leninskie Gory, Moscow, 119991
References
1. Russia 4.0: The fourth industrial revolution as an incentive for global competitiveness. TASS Agency. May 29, 2017. URL: URL: https://tass.ru/pmef-2017/articles/4277607 (accessed on 11.07.2020). (In Russ.).
2. On the approval of the state program of the Russian Federation “Development of the aviation industry for 2013-2025”. Resolution of the Government of the Russian Federation of April 15, 2014 No. 303. URL: https://www.garant.ru/products/ipo/prime/doc/70544068/ (accessed on 11.07.2020). (In Russ.).
3. The Ministry of Industry and Trade of Russia has developed a draft strategy for the development of the aviation industry for the period up to 2030. Rambler. Oct. 12, 2017. URL: https://news.rambler.ru/troops/38140908/?utm_content=news_media&utm_medium=read_more&utm_source=copylink (accessed on 11.07.2020). (In Russ.).
4. Novikov S.V., Solodova A.D. Main trends in the aviation industry: Digital economy and new technologies. Gumanitarnye, sotsial’no-ekonomicheskie i obshchestvennye nauki = Humanities, Social-Economic and Social Sciences. 2018;(5):276-278. (In Russ.). DOI: 10.23672/SAE.2018.5.14156
5. Gruzdeva E.V., Gostilovich A.O. Typology of business models in the sharing economy. In: Transformation of business models in the digital economy. Proc. sci.-pract. conf. “The week of innovations”. Moscow: TEIS; 2018:28-40. (In Russ.).
6. Gostilovich A.O., Ivanov K.A. Improving the competitiveness of industrial enterprises and the sharing economy. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment = Proceedings of South-West State University. Series Economics. Sociology. Management. 2019;9(3):236-243. (In Russ.).
7. Bremner R.P., Eisenhardt K.M. Experimentation, bottlenecks, and organizational form: innovation and growth in the nascent drone industry. 2018. URL: https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2019/04/Bremner-Robert-Eisenhardt-Kathleen_Experimentation-Bottlenecks-and-Organizational-Form.-Innovation-and-Growth-in-the-NascentDrone-Industry.pdf (accessed on 11.07.2020).
8. Lapidus L.V. Digital economy: E-business and e-commerce management. Moscow: Infra-M; 2019. 381 p. (In Russ.).
9. Stolterman E., Fors A.C. Information technology and the good life. In: Kaplan B., Truex D.P., Wastell D. et al., eds. Information systems research. Boston, MA: Springer-Verlag; 2004:687-692. (IFIP International Federation for Information Processing. Vol. 143). DOI: 10.1007/1-4020-8095-6_45
10. Osterwalder A. The business model ontology: A proposition in the design science approach. 2004. URL: http://www.hec.unil.ch/aosterwa/PhD/1.pdf (accessed on 18.07.2020).
11. Bloching B., Leutiger P., Oltmanns T. et al. The digital transformation of industry. München: Roland Berger Strategy Consultants; 2015. 52 p. URL: https://www.rolandberger.com› publication_pdf (accessed on 28.07.2020).
12. Yoo Y., Lyytinen K.J., Boland R.J., Berente N. The next wave of digital innovation: Opportunities and challenges. A report on the research workshop “digital challenges in innovation research”. SSRN Electronic Journal. 2010. DOI: 10.2139/ssrn.1622170
13. West J. How open is open enough?: Melding proprietary and open source platform strategies. Research Policy. 2003;32(7):1259-1285. DOI: 10.1016/S0048-7333(03)00052-0
14. El Sawy O.A., Pereira F. Digital business models: Review and synthesis. In: El Sawy O.A., Pereira F. Business modelling in the dynamic digital space: An ecosystem approach. Berlin. Heidelberg: Springer-Verlag; 2013:13-20. (SpringerBriefs in Digital Spaces). DOI: 10.1007/978-3-642-31765-1_2
15. Schlagwein D., Schoder D. The management of open value creation. In: Hawaii Int. conf. on system sciences (HICSS). 2011. URL: https://www.academia.edu/14515316/The_Management_of_Open_Value_Creation (accessed on 28.07.2020).
16. Boley H., Chang E. Digital ecosystems: Principles and semantics. In: 2007 Inaugural IEEEIES Digital EcoSystems and Technologies Conf. (Cairns, Feb. 21-23, 2007). New York: IEEE; 2007:398-403. DOI: 10.1109/DEST.2007.372005
17. Tilson D., Sorensen C., Lyytinen K. Change and control paradoxes in mobile infrastructure innovation: The Android and iOS mobile operating systems cases. In: 45 th Hawaii Int. conf. on system science (Maui, HI, Jan. 4-7, 2012). New York: IEEE; 2012:1324-1333. DOI: 10.1109/HICSS.2012.149
18. Schneider S., Spieth P., Clauss T. Business model innovation in the aviation industry. International Journal of Product Development. 2103;18(3-4):286-310. DOI: 10.1504/IJPD.2013.055010
19. Remane G., Hanelt A., Nickerson R.C., Kolbe L.M. Discovering digital business models in traditional industries. Journal of Business Strategy. 2017;38(2):41-51. DOI: 10.1108/JBS-10-2016-0127
20. Tikhonov A. I., Sazonov A. A., Novikov S. V. Digital Aviation Industry in Russia. Russian Engineering Research. 2019;39(4):349-353. DOI: 10.3103/S1068798X19040178
21. Khalyutin S.P. Aircraft electrification – from PE-2 to fully electric aircraft. Research areas. Elektropitanie= Power Supply. 2018;(4):4-26. (In Russ.).
22. Khalyutin S.P., Davidov A.O., Zhmurov B.V. Electric and hybrid aircraft: Development prospects. Elektrichestvo. 2017;(9):4-16. (In Russ.). DOI: 10.24160/0013-5380-2017-9-4-16
23. Kashkin S.Yu. Legal regulation of the use of artificial intelligence and robotics technologies as an emerging new complex branch of law in the most representative states and international integration associations: Problem statement. Vestnik Rossiiskogo novogo universiteta. Seriya: Chelovek i obshchestvo. 2019;(3):134-144. (In Russ.). DOI: 10.25586/RNU.V9276.19.03.P.134
24. Kashkin S.Yu., Pokrovsky A.V. Artificial intelligence, robotics and the protection of human rights in the European Union. Vestnik Universiteta imeni O.E. Kutafina (MGYuA) = Courier of the Kutafin Moscow State Law University (MSAL). 2019;(4):64-90. (In Russ.). DOI: 10.17803/2311-5998.2019.56.4.064-090
25. Kashkin S.Yu., Altukhov A.V. The concept of legal regulation of artificial intelligence: Platform legal models. Vestnik Universiteta imeni O.E. Kutafina (MGYuA) = Courier of the Kutafin Moscow State Law University (MSAL). 2020;(4):26-40. (In Russ.). DOI: 10.17803/2311-5998.2020.68.4.026-040
26. Altukhov A.V., Kashkin S.Yu. The current state of the development of the industrial and product platform for flying cars based on artificial intelligence. Vestnik Rossiiskogo novogo universiteta. Seriya: Chelovek i obshchestvo. 2020;(2):130-141. (In Russ.). DOI: 10.25586/RNU.V9276.20.02.P.130
27. Muñoz P., Cohen B. Mapping out the sharing economy: A configurational approach to sharing business modeling. Technological Forecasting and Social Change. 2017;125:21-37. DOI: 10.1016/j.techfore.2017.03.035
28. Osterwalder A., Pigneur Y. Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley & Sons; 2010. 288 p. (Russ. ed.: Osterwalder A., Pigneur Y. Postroenie biznes-modelei. Nastol’naya kniga stratega i novatora. Moscow: Alpina Publisher; 2018. 330 p.).
29. Crunchbase. Aerospace. URL: https://www.crunchbase.com/discover/organization.com -panies/7435e53347667a8a0de082ed76caba6a (accessed on 11.07.2020).
30. Drone control system. DJI. URL: https://www.dji.com/ru/flighthub (accessed on 23.07.2020). (In Russ.).
31. PrecisionHawk raises $75 million to grow its commercial drone platform. VentureBeat. 2018. URL: https://venturebeat.com/2018/01/24/precisionhawk-raises-75-million/ (accessed on 23.07.2020).
32. Swiss U-space deploys national Flight Information Management System for Drones (FIMS) to enable a safe and open drone economy. Airmap. 2019. URL: https://www.airmap.com/swiss-u-space-deploys-national-flight-information-management-system-fims-for-drones/ (accessed on 23.07.2020).
33. Industrial drone platform Kespry brings in new CEO. Techcrunch. 2017. URL: https://techcrunch.com/2017/01/11/industrial-drone-platform-kespry-brings-in-new-ceo/ (accessed on 23.07.2020).
34. Altukhov A.V., Tishchenko S.A., Ivashchenko N.P. Mathematical modeling of network symbiotic interaction of companies based on platform solutions. In: Mathematics, computer, education. Proc. 27 th conf. Izhevsk: Institute for Computer Science; 2020;27:212. URL: http://www.mce.biophys.msu.ru/archive/doc354619/rus.pdf (accessed on 23.07.2020). (In Russ.).
35. Lapidus L.V., Leontieva L.S., Gostilovich A.O. Minimum digital basket of Russian regions for industrial transformation. Gosudarstvennoe upravlenie. Elektronnyi vestnik = Public Administration. E-Journal. 2019;(77):212-228. DOI: 10.24411/2070-1381-2019-10025
Review
For citations:
Altoukhov A.V., Gostilovich A.O., Ivanov K.A. Innovative Business Models in the Aviation Industry. Economics and Management. 2021;27(3):190-200. (In Russ.) https://doi.org/10.35854/1998-1627-2021-3-190-200