Using Social Media and Messengers for Social Interactions
https://doi.org/10.35854/1998-1627-2020-12-1284-1296
Abstract
Aim. The presented study aims to systematize the opportunities and limitations of using social networks for the development of society.
Tasks. The authors examine the effects of social networks across various spheres of public life (social, political, economic, cultural); identify significant parameters characterizing the impact of social networks in the major spheres of public life; formulate provisions on the opportunities and limitations when using social networks for social interactions.
Methods. The examination of the opportunities and limitations of using social networks in society is based on the review of scientific works, methods of analysis, comparison, and generalization.
Results. The analysis shows that social networks have both positive and negative effects across all spheres of public life. The positive effect of social networks is shaped by the following potential opportunities: expansion of the boundaries of communication between individuals, development of democratic mechanisms, interaction between politicians and the electorate, formation of business ecosystems, knowledge generation and social capital formation chains, access to cultural heritage and works of art, promotion of cultural values. However, social networks also have significant limitations, including manipulative influence on individuals, misinformation, simplified and mosaic thinking, formation of protest movements, displacement of national cultures, among others, which can lead to the formation of reverse negative effects, destabilizing development and social order.
Conclusions. The rapid spread of social networks across all spheres of public life has revealed many threats to public security. The authors believe that further development of social networks is associated with the need to form a strategic approach to their development on the part of the government, the business, and the population. Therefore, it is important to determine the limits to which the institution of social networks affects public relations and to comprehensively analyze the institutions of social networks.
Keywords
social networks,
social media,
limitations,
opportunities,
spheres of public life,
institutional analysis,
institution
Supporting agencies: The study was funded by the Russian Foundation for Basic Research (RFBR) and the Social Research Expert Institute (EISI) under scientific project No. 20-011-31271.
About the Authors
E. V. Popov
Ural Institute of Management, Branch of Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Evgeniy V. Popov – D.Sci., Ph.D. in Economics, Professor, Corresponding Member of the RAS, Director of the Center for Social and Economic Research
66, 8 Marta Str., Ekaterinburg, 620144
O. V. Komarova
Ural State University of Economics
Russian Federation
Russian Federation
Oksana V. Komarova – Ph.D. in Economics, Associate Professor, Associate Professor of the Department of Economic Theory and Corporate Governance
62, 8 Marta Str., Ekaterinburg, 620144
V. L. Simonova
Ural Institute of Management, Branch of Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Viktoriya L. Simonova – Ph.D. in Economics, Leading Researcher of the Center for Social and Economic Research
66, 8 Marta Str., Ekaterinburg, 620144
References
1. Beck U. Macht und Gegenmacht im globalen Zeitalter: Neue weltpolitische jetzt kaufen. Frankfurt am Main: Suhrkamp Verlag; 2002. 480 p. (Russ. ed.: Beck U. Vlast’ i ee opponenty v epokhu globalizma. Novaya vsemirno-politicheskaya ekonomiya. Moscow: Territoriya budushchego; ProgressTraditsiya; 2007. 464 p.).
2. Mikhailov I.F. Towards a hypernet theory of mind. Voprosy filosofii. 2015;(11):87-98. (In Russ.).
3. Gazizullin N.F., ed. New industrialization of Russia: Theoretical and management aspects. St. Petersburg: ROST; 2014. 237 p. (In Russ.).
4. Popov E.V., Simonova V.L., Komarova O.V. Effects of social media in the digital economy. Vestnik URFU. Seriya: Ekonomika i upravlenie = Bulletin of Ural Federal University. Series Economics and Management. 2019;18(2):168-185. (In Russ.). DOI: 10.15826/vestik.2019.18.2.009
5. Komarova O.V., Denisova A.E., Belan A.A., Loskutnikov E.A. The main directions of social media development. Zhurnal ekonomicheskoi teorii = Russian Journal of the Economic Theory. 2020;17(2):497-502. (In Russ.). DOI: 10.31063/2073-6517/2020.17-2.21
6. Weber K.S., Pimenova A.A. Comparative analysis of social networks. Vestnik Tambovskogo universiteta. Seriya: Estestvennye i tekhnicheskie nauki = Tambov University Reports. Series Natural and Technical Sciences. 2014;19(2):634-636. (In Russ.).
7. Antipina O.N. Platforms as multilateral markets in the digital age. Mirovaya ekonomika i mezhdunarodnye otnosheniya = World Economy and International Relations. 2020;64(3):12-19. (In Russ.). DOI: 10.20542/0131-2227-2020-64-3-12-19
8. Kim S. How can we make a socially optimal large-scale media platform? Analysis of a monopolistic Internet media platform using two-sided market theory. Telecommunications Policy. 2016;40(9):899-918. DOI: 10.1016/j.telpol.2016.07.001
9. Wu J., Sun H., Tan Y. Social media research: a review. Journal of Systems Science and Systems Engineering. 2013;22(3):257-282. DOI: 10.1007/s11518-013-5225-6
10. Kim D. Value ecosystem models for social media services. Technological Forecasting and Social Change. 2016;107:13-27. DOI: 10.1016/j.techfore.2016.03.010
11. Zeng D., Chen H., Lusch R., Li S.-H. Social media analytics and intelligence. IEEE Intelligent Systems. 2010;25(6):13-16. DOI: 10.1109/MIS.2010.151
12. Gorodnichev S.V., Antoshin A.E. Characteristics of communication in social media and their use in commercial activities. Vestnik Tul’skogo filiala Finuniversiteta. 2017;(1):119-120. (In Russ.).
13. Jia L., Winseck D. The political economy of Chinese internet companies: Financialization, concentration and capitalization. International Communication Gazette. 2018;80(1):30-59. DOI: 10.1177/1748048517742783
14. Alarcón C., Sepúlveda A., Valenzuela-Fernández L., Gil-Lafuente J. Systematic mapping on social media and its relation to business. European Research on Management and Business Economics. 2018;24(2):104-113. DOI: 10.1016/j.iedeen.2018.01.002
15. Mangold W.G., Faulds D.J. Social media: The new hybrid element of the promotion mix. Business Horizons. 2009;52(4):357-365. DOI: 10.1016/j.bushor.2009.03.002
16. Domínguez Pozos F.J., López González R., Ortega J.C. “Hagan un grupo de Facebook para esta clase”. ¿De qué hablamos cuando hablamos de redes sociales? Revista Interamericana de Educación de Adultos. 2016;38(2):116-126.
17. Petrov A.A. Pros and cons of electronic information sources of data about a person. Chronos. 2020;(7):60-75. (In Russ.).
18. Yudina E.N., Alekseenko I.V. Characteristics of solidarity in social networks. Kommunikologiya = Communicology. 2020;8(1):114-127. (In Russ.). DOI: 10.21453/2311-3065-2020-8-1-114-127
19. Bolokova M.A., Bezrukova A.A. Mass media as a factor in the formation of mass culture in the information society. Vestnik Adygeiskogo gosudarstvennogo universiteta. Seriya 1. Regionovedenie: filosofiya, istoriya, sotsiologiya, yurisprudentsiya, politologiya, kul’turologiya = Bulletin of the Adyghe State University. Series: Region Studies: Philosophy, History, Sociology, Jurisprudence, Political Sciences and Culturology. 2019;(1):163-168. (In Russ.).
20. Romanenko I.B., Puyu Yu.V. Digitalization and social media: The current format of human existence. Nauchnoe mnenie = The Scientific Opinion. 2020;(6):52-58. (In Russ.). DOI: 10.25807/PBH.22224378.2020.6.52.58
21. Popova Ya.E., Ponomareva A.A., Kazaku O.V. Impact of social networks on a person. Nauchnotekhnicheskoe i ekonomicheskoe sotrudnichestvo stran ATR v XXI veke. 2020;2:166-170. (In Russ.).
22. Kondratyeva O.N. Typology of social network users in the metaphorical mirror of Russian mass media. Filologicheskii klass = Philological Class. 2020;25(1):62-72. (In Russ.). DOI: 10.26170/FK20-01-06
23. Bovina I.B., Dvoryanchikov N.V. Online and offline behavior: Two realities or one? Psikhologicheskaya nauka i obrazovanie = Psychological Science and Education. 2020;25(3):101-115. (In Russ.). DOI: 10.17759/pse.2020250309
24. Shchekoturov A.V. Social media: The development of a new McDonaldized institution. Vestnik Rossiiskogo universiteta druzhby narodov. Seriya: Sotsiologiya = RUDN Journal of Sociology. 2020;20(1):18-29. (In Russ.). DOI: 10.22363/2313-2272-2020-20-1-18-29
25. Zimova N.S., Fomin E.V., Smagina A.A. Social networks as a new channel of interaction between society and government. Nauchnyi rezul’tat. Sotsiologiya i upravlenie = Research Result. Sociology and Management. 2020;6(2):159-171. (In Russ.). DOI: 10.18413/2408-9338-2020-6-2-0-11
26. Filatova O.G. Trends of government communications in digital public sphere of Russia: 20112020. Kontury global’nykh transformatsii: politika, ekonomika, parvo = Outlines of Global Transformations: Politics, Economics, Law. 2020;13(2):72-91. (In Russ.). DOI: 10.23932/25420240-2020-13-2-4
27. Efanova E.V. Social media in American public policy (on the example of the social network Twitter). Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 4: Istoriya. Regio novedenie. Mezhdunarodnye otnosheniya = Science Journal of Volgograd State University. History. Area Studies. International Relations. 2020;25(3):172-179. (In Russ.). DOI: 10.15688/jvolsu4.2020.3.15
28. Zotov V.V., Gubanov A.V. Social networks as a basis for interaction between the authorities and non-profit organizations established on the national basis in the space of public communications. Tsifrovaya sotsiologiya = Digital Sociology. 2020;3(2):35-45. (In Russ.). DOI: 10.26425/2658347X-2020-2-35-45
29. Kaminskaya T.L., Chausov A.I. National projects and the media sphere: Promotion and perception. Vlast’ = The Authority. 2020;28(3):31-36. (In Russ.). DOI: 10.31171/vlast.v28i3.7292
30. Dong T., Liang C., He X. Social media and internet public events. Telematics and Informatics. 2017;34(3):726-739. DOI: 10.1016/j.tele.2016.05.024
31. Surguladze V.Sh. Social media as a tool of socio-political destabilization of society: Lessons, trends, prospects. Gumanitarnye nauki. Vestnik Finansovogo universiteta = Humanities and Social Sciences. Bulletin of the Financial University. 2020;10(1):6-13. (In Russ.). DOI: 10.26794/2226-7867-202010-1-6-13
32. Poptsov D.A. New media in the context of public opinion formation. Diskurs-Pi = Discourse-P. 2020;17(3):140-152. (In Russ.). DOI: 10.24411/1817-9568-2020-10309
33. Patel K., Binjola H., Siddiqui T. Indian social media politics: New era of election war. Vestnik Rossiiskogo universiteta druzhby narodov. Seriya: Literaturovedenie. Zhurnalistika = RUDN Journal of Studies in Literature and Journalism. 2020;25(1):184-192. DOI: 10.22363/2312-92202020-25-1-184-192
34. Lee H. Voters’ involvement, attitude and confidence in the era of new media. Palgrave Communications. 2020;6(1):1-7. DOI: 10.1057/s41599-019-0368-9
35. Trofimenko E.Yu. The use of corporate social networks at Russian enterprises. Vestnik YuzhnoUral’skogo gosudarstvennogo universiteta. Seriya: Ekonomika i menedzhment = Bulletin of South Ural State University. Series “Economics and Management”. 2018;12(3):155-160. DOI: 10.14529/em180318
36. Ameddah A. The influence of social networks on human society. 2020. DOI: 10.13140/RG.2.2.29760.15367
37. Popov E.V., Vlasov M.V., Shishkina A.Yu. Resource potential of knowledge generation in the digital economy. Journal of New Economy. 2019;20(2):71-84. (In Russ.). DOI: 10.29141/2073-1019-2019-20-2-4
38. Luo X., Zhang J., Duan W. Social media and firm equity value. Information Systems Research. 2013;24(1):146-163. DOI: 10.1287/isre.1120.0462
39. Quinton S., Wilson D. Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn. Industrial Marketing Management. 2016;54:15-24. DOI: 10.1016/j.indmarman.2015.12.001
40. Oseledchik M.B. The negative impact of social media on the dissemination of knowledge. Sotsial’nogumanitarnye znaniya. 2017;(2):316-324. (In Russ.).
41. Kushkov E.A. Popularization of messengers and social networks in society and their impact on the economy. Upravlenie ekonomicheskimi sistemami: elektronnyi nauchnyi zhurnal = Management of Economic Systems: Scientific Electronic Journal. 2019;(4):32. URL: http://uecs.ru/marketing/item/5485-2019-04-17-07-12-16 (accessed on 16.10.2020). (In Russ.).
42. Szolnoki G., Dolan R., Forbes S., Thach L., Goodman S. Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy. 2018;7(2):109-119. DOI: 10.1016/j.wep.2018.07.001
43. Zolotaryuk A.V., Kachibaya P.S., Mityushenkov A.N. Prospects for the development of a financial social network in Russia. Mir novoi ekonomiki = The World of New Economy. 2017;(2):70-73. (In Russ.).
44. Ohiagu O.P., Okorie V. Social media: Shaping and transmitting popular culture. Covenant Journal of Communication (CJOC). 2014;2(1):93-108.
45. Artes A.S. Social networks as a way of interacting with the audience of cultural and educational channels (on the example of “Russia K”). Vestnik Novosibirskogo gosudarstvennogo universiteta. Seriya: Istoriya, filologiya = Novosibirsk State University Bulletin. Series: History and Philology. 2020;19(6):88-101. (In Russ.). –101. DOI: 10.25205/1818-7919-2020-19-6-88-101
46. Kuznetsova E.V. Culture and communicative practices of our time: Problems and contradictions. Vestnik Permskogo universiteta. Filosofiya. Psikhologiya. Sotsiologiya = Perm University Herald. Series “Philosophy. Psychology. Sociology”. 2017;(3):368-373. (In Russ.). DOI: 10.17072/20787898/2017-3-368-373
47. Tang M.J., Chan E.T. Social media: Influences and impacts on culture. In: Arai K., Kapoor S., Bhatia R., eds. SAI 2020: Intelligent computing. Cham: Springer Verlag; 2020:491-501. (Advances in Intelligent Systems and Computing. Vol. 1228). DOI: 10.1007/978-3-030-52249-0_33
48. Kolnoshenko V.I., Kolnoshenko O.V. Internet in culture: The meaning and consequences of influence. Nauchnye trudy Moskovskogo gumanitarnogo universiteta. 2019;(3):11. (In Russ.). DOI: 10.17805/trudy.2019.3.11
49. Kodaneva S.I. “Hybrid threats” to Russian security: Identification and counteraction. Kontury global’nykh transformatsii: politika, ekonomika, parvo = Outlines of Global Transformations: Politics, Economics, Law. 2020;13(2):44-71. (In Russ.). DOI: 10.23932/2542-0240-202013-2-3
50. Golub O.Yu. Contemporary models of a social dialogue: The regional dimension. Siberian Socium. 2020;4(2):21-31. (In Russ.). DOI: 10.21684/2587-8484-2020-4-2-21-31
51. Bruning P.F., Alge B.J., Lin H.-C. Social networks and social media: Understanding and managing influence vulnerability in a connected society. Business Horizons. 2020;63(6):749-761. DOI: 10.1016/j.bushor.2020.07.007
Review
For citations:
Popov E.V., Komarova O.V., Simonova V.L. Using Social Media and Messengers for Social Interactions. Economics and Management. 2020;26(12):1284-1296. (In Russ.) https://doi.org/10.35854/1998-1627-2020-12-1284-1296
Views:
1880
