Development of e-сommerce logistics

In the competitive, rapidly developing e-commerce market, most of the costs of organizations are associated with logistics and sales promotion. Implementation of fulfillment, i.e. the full range of services provided to e-commerce companies by a universal logistics operator, reduces the costs of goods delivery while ensuring the safety of goods and high quality of service.

Aim. The presented study aims to examine and develop methods for improving the logistics processes of companies operating in the e-commerce market.

Tasks. The authors examine the specific features and trends on the Russian e-commerce market, analyze the existing methods of delivering goods from online stores to the end consumer, and substantiate the need to apply modern methods of goods delivery.

Methods. This study uses general scientific methods of cognition to examine the logistics processes of e-commerce and formulate basic approaches to improving the logistics of online stores.

Results. The statistics of the Russian e-commerce market is analyzed. The specific features of logistics in e-commerce and methods of goods delivery are determined. Different types of logistics operators acting in the e-commerce market are examined. The benefits and drawbacks of fulfillment – the full range of services provided to e-commerce companies by a universal logistics operator from the moment a customer places an order to the moment they receive the goods – are identified. It is established that fulfillment for an online store includes the acceptance nad storage of goods, correspondence, and other types of cargo at a specially equipped warehouse, proper packaging of goods that are to be shipped to the consumer, and selection of an optimal delivery scheme depending on urgency and other factors. The necessity of implementing this delivery technology in the operation of an online store is substantiated.

Conclusions. Improvement of the methods of goods delivery to the consumers of online stores can reduce logistics costs while providing quality service.

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