Analysis of the Dynamics of Russian Entrepreneurship’s Efficiency Indicators in Context of Ensuring Business Structure Competitiveness

Abstract

Aim. The study analyzes the dynamics of return on assets and sales of business structures in the Russian Federation to determine trends in changes of these indicators and how these changes affect business structure competitiveness. Tasks. The authors expand the notions of return on assets and sales as indicators of the efficiency of entrepreneurial activity. They illustrate the correlation between key performance indicators and business development rate and identify changing trends and their effects on business structure competitiveness. Methods. The study is based on the dialectical systems approach as well as logical, factorial, structural, comparative, and regression analysis using the theoretical framework of the analysis of economic processes. Results. Based on the identified trends and the presented analysis, the authors propose using strategies aimed at increasing revenue and mitigating the risks of market share reduction to ensure effective and efficient operation of business structures. Conclusion. As of 2017, the value of return on assets of business structures doubled since 2014 indicating the economy is gradually stabilizing and the conditions favor the creation of dynamic entrepreneurial activity. Simultaneously, there is a notable trend of adverse changes for return on sales of business structures. Efficient entrepreneurial activity requires business structures to focus on these indicators and use strategies aimed at increasing revenue while mitigating the risks of market share reduction.