Factors that Determine the Efficiency of Online Services in the Context of Developing Information Resources
Abstract
An Internet resource is an advanced, crosschannel, information resource used for advertising and promotion in the mass market. The number of different classifications of information resources found in the scientific literature proves the relevance of this innovative commercial product. Aim. This study aims to examine information resources as an intangible corporate asset and identify factors influencing the speed of obtaining information. The innovativeness of a business and its ability to remain competitive in the market are hinged on these factors. Methods. It analyzes the most popular approaches to classify information resources, ranked by their usefulness, i.e., usability, organizational and inter-organizational functions, capability to allow discrete access, and discrete use of resources. Results. Factors that determine the efficiency of online services, formed in a cross-channel information system, retain their properties for a long period of time, and provide ultimate value for the end user.
About the Author
Leyla R. Magomaeva
Grozny State Oil Technical University Named after Academician M. D. Millionshchikov
Russian Federation
Russian Federation
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Review
For citations:
Magomaeva L.R. Factors that Determine the Efficiency of Online Services in the Context of Developing Information Resources. Economics and Management. 2017;(9):46-52. (In Russ.)
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