The transformation of football clubs from social associations to commercial organizations

Aim. This work aimed to identify the key stages and factors in the transition of football clubs from social associations to commercial organizations.

Objectives. The study seeks to analyze the historical and legal prerequisites for the transformation of football clubs; to systematize organizational and legal reforms; to identify the drivers of commercialization; and to assess the impact of digital transformation and globalization on the current functioning of the industry.

Methods. The study is based on a historical-analytical approach with elements of comparative and institutional analysis. The analysis of scientific articles, systematization of data on the development of football in various countries, as well as tables summarizing regulatory changes and industry characteristics were used.

Results. The transformation of football clubs was multifactorial and gradual. Initial social stratification, followed by the active inclusion of the working class, created extensive demand. The legalization of players’ professional status, accompanied by waves of corporatization in various countries (England, Italy, Spain), provided the legal basis for the industry commercialization. Key external factors include deregulation of the media market, the creation of the English Premier League, the Bosman case, and the global sponsorship strategies of the International Federation of Football Associations (FIFA). In the modern era, digitalization has become a new tool for increasing revenue, fostering fan engagement, but has also increased the clubs’ dependence on technology platforms.

Conclusions. The successful transformation of football clubs into commercial organizations required a synergy between social demand, an adaptive legal framework, and global commercial impulses. It is concluded that an economic model for football clubs is emerging, in which revenue growth is accompanied by increased financial risks and debt burden.

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