Measures for Improving the Efficiency of Entrepreneurship under Current Economic Conditions

Abstract

Aim. This study aims to examine measures for improving the efficiency of entrepreneurship under current economic conditions. Tasks. This study develops fundamental measures to improve the economic efficiency of entrepreneurial activity. Methods. This study takes a complex approach to the development of measures aimed at improving the efficiency of entrepreneurial activity, from adaptive measures to incentives, depending on the financial and economic subject of entrepreneurship. Results. Strategic directions for organizational and entrepreneurial development under current economic and market situations based on the preventive mechanisms of business structures. Conclusion. Analysis of internal and external factors affecting the development of entrepreneurial activities to enhance entrepreneurial effectiveness and improve its efficiency in contemporary Russia. It is emphasized that these should be based on the following directions: improving the use of socioeconomic resources; taking advantage of economies of scale; and utilizing advanced information technology for automation in accounting. This study proposes measures for improving the efficiency of entrepreneurial activity under current Russian conditions, in the context of organizational objectives and dynamics. Accounting for strategic and socioeconomic aspects of entrepreneurial development and efficient use of the financial resources of business structures are emphasized in the context of rational use of liquid assets for the purpose of maintaining entrepreneurial stability in the medium and long terms.