Trends in and Directions of the Innovative Activity of Enterprises under the Current Geopolitical Conditions

Abstract

Aim. This study identifies major trends in and directions of enterprise development in the context of an innovative economy. Tasks. This study analyzes the specific features of enterprise development in the context of changes in the strategy for enhancing their competitiveness in the global market. It identifies major factors influencing the scenarios of enhancing the competitive advantages of enterprises. Methods. This study uses general methods of scientific cognition. Data from the annual reports of the World Intellectual Property Organization serve as the statistical basis of the study. Results. Specific features of the formation of the innovative potential of enterprises under the current geopolitical conditions are determined. This study performs comparative analysis of the participation of enterprises in the international patent activity. Furthermore, it analyzes the evolution of enterprises from an international perspective. The findings of the study indicate that the innovative activity of enterprises should rely on international doctrines of technical regulation and standardization to ensure harmonization of tools and mechanisms for innovative development of all types of economic activity.