Strategic management of rural revitalization in China under the concept of the digital economy: Past, present, and future

Aim. This study aims to outline the main stages of strategic management of rural revitalization in China within the framework of the digital economy, with a focus on historical developments, current approaches, and future prospects.

Objectives. The research identifies key factors that influence the successful digital transformation of rural areas; examines the role of digital technologies in supporting sustainable development of rural areas; and assesses long-term prospects for the digitalization strategy in agriculture and rural management.

Methods. The study employs systems analysis and strategic management methods, along with OTSW analysis (Opportunities, Threats, Strengths, and Weaknesses) to assess external environmental factors and internal dynamics of rural areas in China.

Results. The digital economy plays a vital role in closing socio-economic gaps between urban and rural areas in China. The implementation of technologies such as the Internet of Things (IoT) and artificial intelligence (AI) has enhanced agricultural productivity and improved the quality of life in rural regions. China’s experience highlights the importance of adapting innovative technologies to local conditions and the need for long-term strategic planning to achieve sustainable development.

Conclusions. Rural revitalization of China through the digital economy shows prospects for sustainable development. Optimization of management processes based on digital technologies, improving infrastructure and activating local communities will help strengthen the national economy and overcome socio-economic gaps.

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