Assessment of intellectual property objects and its role in making informed management decisions

Aim. To determine the characteristics and specificity of intellectual property management of a modern organization and on this basis to form an understanding of the role of its assessment in making sound management decisions.

Tasks. To reveal the essence and managerial basics of intangible assets as key assets of modern organization; to prove the value of intellectual property and its assessment from the position of modern management and business; to compare the currently used approaches to intellectual property assessment from the point of view of their advantages and disadvantages as well as their role in management decision making; to suggest the directions of using the results of intellectual property assessment in the process of functioning and development management

Methods. The methodological basis of the study was the conceptual concepts of the theory of managerial decision-making and property theory, which allowed the authors of the article to use a system of general scientific methods and approaches to the study. When writing the article, the textual analysis of scientific publications and provisions of current regulatory documents in the field of determining the value and market evaluation of intangible assets, the comparative analysis of key methods of evaluation of intellectual property objects with an indication of the shortcomings of each of them, the calculation method, tabular data presentation, as well as the construction of groupings and generalizations were used.

Results. The essence of intangible assets was revealed, which is manifested in the fact that they act as a factor that significantly increases the competitiveness, market value and financial performance of the enterprise. This makes special demands on the management of intellectual property as a key asset of a modern organization. The value of intellectual property and its assessment in terms of making important managerial and business decisions that affect the success of the organization is argued. This is expressed primarily in the growth of market capitalization of companies-owners of intellectual property. The approach[1]es to the assessment of intellectual property applied today are compared: income-based, comparative and cost-based, which allowed to identify their advantages and limitations, to determine the prospects of using different combinations of approaches and methods of assessment in making managerial decisions. The directions of using the results of the intellectual property assessment in the process of managing the sustainable development of the organization under the current conditions of economic instability and increased likelihood of risks, which actualizes the need for organizations to have reliable information about the fair value of intangible assets.

Conclusions. As a result of the analysis of publications and normative regulations, as well as the performed research of the specifics of intellectual property management at the contemporary stage of economic development, the authors have made a conclusion about the increasing role of its assessment, providing a reliable base for making reasonable managerial decisions by the management of organization. The assessment of intellectual property objects within the framework of presented in the article managerial approaches should provide a sustainable innovative development of modern organizations and increase their strategic competitiveness.

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