Methodological approaches to assessing the tourism investment attractiveness of the Arctic regions of Russia

Abstract

Aim. The presented study aims to develop a new methodological approach to assessing the tourism investment attractiveness of the Arctic regions of Russia.

Tasks. The authors formulate criteria reflecting the most important factors of investment attractiveness for potential investors; develop a methodology for comprehensively assessing the tourism investment attractiveness of a particular region for investors and comparing different regions against each other.

Methods. The materials used for the study include the legislation of the Russian Federation, acts of the Government of the Russian Federation and regulatory documents, scientific articles and monographs on the problems of investment in the tourism industry. The methodological basis of the study comprises the principles and provisions of the dialectical and systems approaches, methods of analysis and synthesis, induction and deduction, analogy, comparison and generalization, classification, economic and mathematical modeling, empirical data processing and graphical representation of results, expert and statistical methods.

Results. Modern tourism investment practices in Russia under current conditions are reviewed; a typology of economic entities serving as potential investors in the tourism industry is proposed; a model for assessing the tourism investment prospects of a territory (region) using a list of evaluation indicators is developed.

Conclusions. Tourism in the Arctic can be one of the drivers of the region’s economic development, which is why it is so important to attract investors to these territories and, consequently, to develop methodological approaches to assessing tourism investment attractiveness that both investors and local authorities could use. It is concluded that assessing the investment attractiveness of destinations in the Arctic region requires a special methodology due to the uniqueness of this territory.