Export endowments of the educational services market of the Primorsky Territory and strategic ways of its use

Aim. The work aimed to analyze contemporary approaches to the development of the export of educational services, as well as the practice of managing this process in the Russian Primorye, as well as to substantiate the concept of its state support at the regional level.

Tasks. The work was performed to generalize theoretical ideas about modern models of export of educational services and analyze the concepts adopted in Russia, as well as programs for its development in the mid-term; to identify and systematize trends and problems in the development of exports of higher education services in the Primorsky Territory over the past ten years to citizens of the border provinces of the People’s Republic of China (PRC); develop a conceptual model of state support for the export of educational services at the regional level and a model of the strategic directions of this process at the university level.

Methods. The tasks were solved within the framework of the accepted research hypothesis, using the methods of systemic, structural, and functional analysis in a strict logical sequence, with the use of a large array of theoretical and factual data.

Results. The stable dynamics of the development of export of higher education services to the PRC in the pre-pandemic period was determined. The authors substantiate the problem of managing this process at the macro and micro levels, with increased competition in the markets of international educational services. A conceptual model of state support for the export of educational services is proposed.

Conclusion. The studies conducted and the results obtained serve as an organizational and methodological basis for the implementation of a more effective policy for the development of the export of educational services in the Russian regions bordering the PRC.

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