Developing a balanced scorecard for the comprehensive assessment of the efficiency of corporate management systems

Aim. The presented study aims to determine methodological approaches to adapting the balanced scorecard to the assessment of the efficiency of oil and gas enterprises in the fuel and energy sector of the Russian Federation; to propose approaches to its improvement; to investigate institutions and tools that can contribute to improving the level of corporate management in the context of the digitalization of the economy.

Tasks. The authors describe the mission and strategic goals of oil and gas enterprises; develop key performance indicators for each area of activity; identify strategic initiatives to achieve goals; analyze cause-and-effect relationships and propose a strategy map for a vertically integrated company that facilitates the improvement of management efficiency and competitiveness of enterprises in accordance with industry affiliation.

Methods. This study uses the methods of abstraction and aggregation, historical analysis and synthesis, induction and deduction, systems and structural approaches.

Results. A management tool is obtained, which links indicators in different areas (financial, industrial, technical, social) with allowance for the specifics of the industry and increases the level of informatization for the process of making strategic managerial decisions. It is proved that the assessment of business management efficiency in the context of the digitalization of the economy should be considered not only through KPIs, but also using extended criteria and indicators at various levels of management as part of an integrated approach.

Conclusion. Efficient management of vertically integrated companies in the context of the digitalization of the economy requires a system that would make it possible to constantly monitor the company’s goals, objectives, and strategies, to combine functional strategies of various subsidiaries, to harmonize and coordinate actions, to combine not only financial indicators, but also intangible ones in the broad sense of the word (technical and technological, organizational, social, etc.) using a comprehensive and balanced approach in the long term. The main task is to transform the classical approach proposed by Norton and Kaplan both to the process of digitalization of the Russian economy, and to the lack of necessary information, use of old mining technologies, the transition towards the development of hard-to-recover reserves of natural resources, and the presence of workers who do not have the necessary competencies.

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