The influence of gender on the choice of financial products
https://doi.org/10.35854/1998-1627-2025-5-652-663
Abstract
Aim. The work aimed to determine the gender influencing factors on the choice of financial products.
Objectives. The work seeks to study of consumer groups with characteristic differences in demand for financial products based on gender; review the groups of financial products most in demand among men and women; analyze the nature of the influence of gender on the choice and consumption of financial products.
Methods. The work employed a methodological approach that includes a review and comparative analysis of Russian and international publications; quantitative analysis of data from the All-Russian household survey on consumer finances.
Results. The work identified clusters with distinctive characteristics of demand for financial products by combining the gender factor with the age group and marital status. The study selected groups of financial products, with the demand for them having different characteristics for the clusters specified. The gender factor influence in combination with the age group and marital status on the demand for a number of financial products was analyzed.
Conclusions. The gender factor is a significant driver of demand for financial products. Gender is one of the key demographic variables that determine consumer interest in using financial market products, as well as quantitative and qualitative indicators of this demand. The nature of the gender factor influence largely depends on other social and demographic characteristics.
About the Author
Yu. A. Gordeev
Lomonosov Moscow State University
Russian Federation
Competing Interests:
Russian Federation
Yuriy A. Gordeev, postgraduate student
1 Leninskie Gory, Moscow 119991
Competing Interests:
The authors declare no conflict of interest related to the publication of this article
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Review
For citations:
Gordeev Yu.A. The influence of gender on the choice of financial products. Economics and Management. 2025;31(5):652-663. (In Russ.) https://doi.org/10.35854/1998-1627-2025-5-652-663
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