Developing a digitalization strategy for industrial enterprise business ecosystems

Aim. The work aimed to develop an algorithm for forming a digitalization strategy for the business ecosystem of an industrial enterprise.
Objectives. The work seeks to perform critical analysis of previous studies and approaches to digitalization of economic ecosystems; synthesize key principles of digital transformation capable to ensure the possibility of applying the strategy at enterprises with different levels of the ecosystem digital maturity; justify the proposed universal algorithm for the digitalization of business ecosystems based on the author’s approach to the stages of their evolution.
Methods. The study employed a comprehensive bibliographic and system analysis, comparative analysis and synthesis in the process of studying approaches to digitalization of business ecosystems. The informational background was published articles indexed in international scientific databases (Web of Science, Scopus, Russian Science Citation Index). For structuring the result, the authors’ development of the logic and stages of the evolution of business ecosystems in B2B was used, as well as the author’s integral approach to assessing their efficiency based on five criteria.
Results. The key principles of digitalization include ecosystemacity, co-evolution, adaptability, joint value creation, a hybrid approach to platforms, and consideration of organizational and cultural aspects. A standardized algorithm for forming a digitalization strategy for an industrial enterprise business ecosystem has been developed, consisting of successive stages, namely diagnostics of digital readiness, setting strategic goals, designing digital architecture, implementing digital solutions, developing a digital culture and monitoring with adaptive management.
Conclusions. The authors focus on the need for a comprehensive approach to digital transformation that takes into account financial, technical, operational, as well as organizational, cultural, and market-related aspects of the enterprise. The approach novelty consists in the formation of a unified algorithm applicable to various stages of the evolution of digital business ecosystems and the development of a model linking the strategic principles of digitalization with specific performance criteria. The proposed approach allows companies to approach digital transformation systematically and adapt successfully to the changing conditions of the digital economy.

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