Approaches to sustainable development of production systems in the sphere of housing construction on the basis of application of “green” standards

Aim. To determine the problematics of the application of “green” standards in the field of housing construction and its impact on the management of sustainable development of production systems based on the application of “green” standards in the marketing sphere, as well as to propose options for solutions to problematic issues and directions for further research.

Objectives. To analyze statistical information, as well as regulatory documentation in the field of “green” certification of residential real estate; to identify the problems of applied standards; to offer possible solutions to problematic issues in the aspect of application of “green” standards in the marketing sphere; to determine the necessary measures to implement the principles of sustainable development of production systems in general and adaptation of “green” standards in the assortment policy, marketing sphere of production systems in particular; to determine the directions for further research.

Methods. When conducting the research, general scientific methods such as general analysis, expert assessments and generalization, document analysis, abstraction, comparison were used.

Results. In the course of the study, the research revealed consolidated groups of problems, including “green” certification in the sphere of individual housing construction in conditions of non-systemic control of the process and results of activity in the marketing sphere of production systems (defined as a goal of further research); the problems of application of the approved and implemented in 2022 “green” state standard in the field of apartment building were revealed. During the analysis of regulatory documentation (GOST R 70346-2022. “Green” standards. Buildings of multifamily residential “green”. Evaluation methods and criteria for design, construction and operation) methodological problems of applying the criteria of group No. 6 “Materials and resource efficiency” are studied, possible solutions are proposed, directions for further research are outlined, the impact of these issues on the complex of management of sustainable development of production systems based on the application of “green” standards in the marketing sphere is shown. In addition, the classification of building evaluation stages in terms of construction stages is given.

Conclusions. Approaches to the sustainable development of production systems in the sphere of housing construction, production and application of building materials have a special significance in public policy. An example is the “green” state standard, which is adopted in 2022, its popularization including through “Dom.RF”. However, the current certification mechanism, with all its advantages and merits, has a number of limitations in its application: lack of information from the developer, especially about completed objects, lack of comprehensive systems and registers of “green” solutions and materials, insufficient regulatory mechanisms in case of conflict between environmental friendliness and economic efficiency. These limitations are analyzed in the context of the block of criteria № 6 “Materials and resource efficiency”, and possible solutions are proposed, including the development of a comprehensive system and register of solutions and materials that meet the principles of sustainable development; accumulation of optional but necessary data on the certification of materials and solutions by the developer; proportional reduction of the tax base to compensate for the additional costs arising from the use of more expensive but more environmentally friendly materials and solutions; introduction of a new system and registry of “green” solutions and materials that meet the principles of sustainable development. The authors also identify directions for future research.  

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