The Impact of Import Substitution on the Nature of Innovations in Retail

Abstract

This study is dedicated to examining the development of retail enterprises in Russia over the past decade and estimating the need for the accelerated implementation of innovations in order to enhance its competitiveness. Aim. This study aims to analyze the impact of import substitution on the nature of innovations in retail. Tasks. This study analyzes retail turnover figures across the Russian Federation, evaluates the supply of agricultural products, provides insight into the innovative activity of organizations, and determines the level of competition in retail chains. Methods. This study uses general methods of scientific cognition to examine the effect of import substitution on the innovative activity of Russian retail enterprises in various aspects. Results. Retail turnover growth rates over the past decade are analyzed nationwide, in the North-West federal district, and the Leningrad region. The level of supply with agricultural products and foodstuffs in 2015 is calculated. Conclusion. Trade organizations that are more successful in implementing technological, organizational, and marketing innovations, will have significant advantages over their competitors since they will rely on internal reserves to enhance the commercial appeal of the end product.