Overtourism risk management for sustainable destination development
https://doi.org/10.35854/1998-1627-2023-8-882-890
Abstract
Aim. To propose measures to combat overtourism and its negative consequences at the global level and at the level of Sochi Destination.
Tasks. To study the processes and risks associated with overtourism; to use the term “overtourism” to describe the negative consequences of mass tourism, which, as a rule, are associated with the explosive growth of popularity of certain places in the world, attracting more and more attention from both ordinary tourists and social network users; to conduct the practical part of the study on the example of the resort city of Sochi.
Methods. In this article the international and domestic experience of levelling the risks of overtourism is investigated with the help of analysis, system approach and statistical methods. Measures to combat overtourism and its negative consequences both at the global level and at the level of Sochi destination are proposed.
Results. With the overall positive situation in the Sochi destination with signs of overtourism, the formation of its initial manifestations can be traced, which requires the development of preventive measures. In this case it is recommended to take into account the information of the Association of restaurateurs and hoteliers HOTREC, proposed to solve the problems of overtourism in European countries.
Conclusions. In the case of signs of overtourism detected by different assessment methods, regional tourism administrations should be advised to develop appropriate prevention strategies. It can be assumed that such strategies should be formed depending on the stages of the life cycle of the destination.
About the Authors
A. M. Vetitnev
Sochi State University
Russian Federation
Russian Federation
Alexandr M. Vetitnev - D.Sc. in Economics, Professor, Leading Researcher at the Research Center
94 Plastunskaya st., Sochi 354003
E. K. Vorobey
Sochi State University
Russian Federation
Russian Federation
Elena K. Vorobey - D.Sc. in Economics, Associate Professor, Head of the Department of Scientific Policy and Research, Associate Professor at the Department of Innovative Technologies in Economics and Management
94 Plastunskaya st., Sochi 354003
T. E. Gvarliani
Sochi State University
Russian Federation
Russian Federation
Tatiana E. Gvarliani - D.Sc. in Economics, Professor, Professor at the Department of Economics and Finance
94 Plastunskaya st., Sochi 354003
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Review
For citations:
Vetitnev A.M., Vorobey E.K., Gvarliani T.E. Overtourism risk management for sustainable destination development. Economics and Management. 2023;29(8):882-890. (In Russ.) https://doi.org/10.35854/1998-1627-2023-8-882-890
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