emjumeЭкономика и управлениеEconomics and Management1998-16273033-7984СПбУТУиЭemjume-495Research ArticleАКТУАЛЬНЫЕ ПРОБЛЕМЫ РАЗВИТИЯ ЭКОНОМИКИACTUAL PROBLEMS DEVELOPMENT OF ECONOMICSПерспективы роста медицинского туризма в АрменииMedical Tourism Growth Perspectives in ArmeniaАрутюнянВладимир ЛипаритовичArutyunyanVladimir L.noemail@neicon.ruДохолянСергей ВладимировичDokholyanSergey V.noemail@neicon.ruИнститут экономики им. М. Котаняна Национальной академии наук Республики Армения (НАН РА)РоссияInstitute of Economics named afier M. Kotanyan of the National Academy of Sciences of ArmeniaRussian FederationИнститут социально-экономических исследований Дагестанского научного центра РАНРоссияInstitute of Social and Economic Research Dagestan Scientific Center, Russian Academy of SciencesRussian Federation2018010820190111928Copyright © Арутюнян В.Л., Дохолян С.В., 20192019Арутюнян В.Л., Дохолян С.В.Arutyunyan V.L., Dokholyan S.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://emjume.elpub.ru/jour/article/view/495

В исследовании рассматриваются актуальные вопросы развития медицинского туризма в Армении. Цель. Исследование направлено на выявление перспектив, которые определят путь развития медицинского туризма в Армении в среднесрочной перспективе. Задачи. Определить страны-источники, те туристические продукты, которые были и могут быть привлекательными для иностранных туристов, ключевые факторы успеха, чтобы предложить возможный сценарий развития медицинского туризма, ожидаемый в среднесрочной перспективе. Методология. Исследование построено на основе общих научных методов познания, включая аналитический, методологический и элементы прогнозирования, структурного и сравнительного анализа. С помощью аналитического метода исследования, основываясь на обзоре литературы и анализе деятельности ниши медицинского туризма в Армении за период 2006-2017 гг., был выявлен возможный путь развития медицинского туризма. Результаты. С 2013 г. число пациентов, привлеченных Арменией, начало расти, что привело к увеличению поступлений от лечебно-оздоровительного туризма, которые в 2017 г. достигли самого высокого уровня с 2006 г. и выросли более чем в 8 раз за тот же период. Казахстан стал ведущей страной-источником по количеству пациентов, перенесших косметические операции в Армении, за ним следуют армяне и россияне из России (90% российского происхождения). Армянская диаспора также предпочитала Армению и приезжала на пластические операции. Стоматологические услуги тоже являлись драйвером роста этой ниши. Ценовая конкурентоспособность, наличие профессиональных врачей и медицинского оборудования сыграли важную роль в привлечении медицинских туристов в Армению. Выводы. В среднесрочной перспективе Армения, скорее всего, будет опираться как на казахстанских, так и на российских медицинских туристов и армян из диаспоры, как из развитых стран, так и из СНГ (включая Грузию). Ценовая конкурентоспособность будет являться решающим фактором. Сарафанное радио, личные контакты, социальные сети в сочетании с положительными статьями в журналах медицинского туризма и на вебсайтах других специализированных консалтинговых компаний, которые рекомендовали бы Армению в качестве благоприятной страны для медицинского туризма, будут являться эффективными каналами распространения для привлечения большего количества пациентов. Для удовлетворения растущего спроса потребуются новые медицинские центры. Государственная поддержка туроператорам, продвигающим медицинский туризм в Армению, может быть ключевой, наряду с господдержкой и стимулами для инвесторов, для постройки клиник и закупки оборудования. Следовательно, расходы иностранцев на лечебно-оздоровительный туризм могут вырасти более чем в 2 раза и достигнуть 250 млн долл. США в 2022 г. Полученные результаты могут быть использованы Государственным комитетом по туризму в подготовке будущих планов действий, разработке стратегий по развитию ниши медицинского туризма и т. д.

The presented study examines the relevant problems of development of the pharmaceutical industry in Armenia. Aim. The presented study aims to determine the prospects of development of medical tourism in Armenia in the medium term. Tasks. The authors identify the source countries, i.e. tourism products, which have been or can be attractive to foreign tourists, and key factors of success to propose a possible scenario for the development of medical tourism in the medium term. Methods. This study uses general scientific methods of cognition, including analytical and methodological approaches, and elements of forecasting, structural and comparative analysis. The analytical research method, review of literature, and analysis of medical tourism in Armenia in 2006-2017 are used to determine the potential development path for medical tourism. Results. Since 2013, the number of patients attracted to Armenia has grown, leading to an increase in the proceeds from medical and health tourism. In 2017, these have reached its highest level since 2006, increasing eightfold over the same period. Kazakhstan has become the leading source country in terms of the number of patients who have undergone cosmetic surgery in Armenia, closely followed by Armenians and Russians from Russia (90% of Russian origin). The Armenian diaspora also prefers Armenia for plastic surgery. Dental services are another growth factor in this sector. Competitive prices, professional doctors and medical equipment play a vital role in attracting medical tourists to Armenia. Conclusions. In the medium term, Armenia is likely to rely on medical tourists from both Kazakhstan and Russia as well as Armenians from developed countries and the CIS (including Georgia). Price competitiveness will be the decisive factor. Word of mouth, personal contacts, and social networks, combined with positive articles in medical tourism journals and on websites of specialized consulting companies advertising Armenia as a favorable destination for medical tourism, will serve as efficient distribution channels capable of attracting more patients. New medical centers will be required to meet the increasing demand. Government support for the tour operators that promote medical tourism in Armenia may be crucial, along with government support and incentives for investors to build clinics and buy equipment. As a result, the expenses of foreigners on medical and health tourism may increase more than twofold, reaching 250 million US dollars by 2022. The obtained results can be used by the State Committee for Tourism in the preparation of future plans and strategies for the development of medical tourism, etc.

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The authors declare that there are no conflicts of interest present.