Aim. The present study aims to examine the concept of “analytical culture,” focusing on its role and importance in organizational management under current economic conditions and the possibility of its implementation in higher education institutions. Tasks. The authors develop a novel approach to the definition of “corporate culture,” identify key elements of the analytical culture of an organization, and develop a model for the management of processes and projects within an organization. Methods. This study uses general scientific methods of cognition and project object modeling. Results. The authors propose an original definition of “analytical culture” and emphasize its importance for strategic development, operative and tactical management, and enhancement of the competitiveness of higher education institutions. Conclusion. Russian and foreign approaches to the definitions of corporate culture, databased management, and analytical culture are analyzed. Decomposition of analytical culture is proposed, and its elements are examined from the perspective of its potential application in higher education institutions.