Successful development of the functional assets of the fashion industry, which are a component of the creative economy, requires setting a specific basis and applying interdisciplinary knowledge. This study is the first to use financial strategy techniques as a scientific basis for the formulation of a development strategy applied to an individual asset - an innovative investment project in the fashion industry. Subject. Considering that the current public policy is aimed at industrial modernization, the consumer sector is of top priority. Aim. This study aims to examine the financial strategy development methods and implement them within the framework of an actual creative economic entity in the fashion industry. Methods. This study uses the techniques of V. L. Kvint’s financial strategy (2014) to formulate a development strategy for an innovative investment project in the consumer sector. Results. Financial strategy techniques play a major role in defining future projects. In a dynamic world, the internal and external environments of the strategy’s object should be thoroughly examined. A development strategy based on financial strategy techniques is formulated for an innovative investment project from a Russian design showroom “LOOK”© as an individual asset of a creative economy. For the purposes of the project, the study analyzes globallyexisting trends, specifically those found in Russia, which determine strategic priorities based on specific interests and values, thereby developing a strategy and strategic scenarios, and further proposing appropriate tactics.