emjumeЭкономика и управлениеEconomics and Management1998-16273033-7984СПбУТУиЭ10.35854/1998-1627-2022-6-563-575emjume-1372Research ArticleМИРОВАЯ ЭКОНОМИКАWORLD ECONOMYПотребление в конфуцианстве и современной экономической стратегии КНРConsumption in Confucianism and China’s modern economic strategyАносовБ. А.AnosovB. A.

Борис Андреевич Аносов, младший научный сотрудник Сектора экономики и политики Китая

SPIN-код: 3793-5195

117997, Москва, Профсоюзная ул., д. 23

Boris A. Anosov, Junior Research Fellow of the Sector of Economy and Politics of China

SPIN-code: 3793-5195

23 Profsoyuznaya str., Moscow 117997

Anosovu@gmail.comНациональный исследовательский институт мировой экономики и международных отношений имени Е. М. Примакова Российской академии наук (ИМЭМО РАН)Primakov National Research Institute of World Economy and International Relations, Russian Academy of Sciences202222072022286563575Copyright © Аносов Б.А., 20222022Аносов Б.А.Anosov B.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://emjume.elpub.ru/jour/article/view/1372

Цель. Исследовать понятие «потребление» в социально-экономическом аспекте, а также связь между современным потребительским спросом и традиционным для Китая конфуцианским укладом.Задачи. Определить концепции частного потребления в китайском обществе с точки зрения исторической ретроспективы; изучить процесс влияния конфуцианских идей на современных потребителей в Китайской Народной Республике (КНР).Методология. Исследование проведено с применением методов анализа, группировки и систематизации. Использован метод синтеза информации из различных источников на китайском и английском языках, применены общенаучные методы индукции и дедукции.Результаты. Современное китайское правительство прикладывает усилия к развитию потребительского спроса и покупательского потенциала, однако стремление к потреблению не свойственно традиционному укладу жизни китайцев. Конфуцианство, в значительной степени оказавшее влияние на китайское общество, сформировало уникального по своим характеристикам «китайского покупателя» с собственным потребительским поведением и предпочтениями.Выводы. Воздействие на потребительские привычки и поведение китайцев оказывают несколько факторов: с одной стороны, идеи конфуцианства, которые, прививают китайцам скромность и отказ от показного потребления, с другой — «западные» идеи индивидуализма и гуманизма, поощряющие импульсивные и статусные покупки. Кажущееся противоречие делает из китайцев уникальную группу потребителей со своими особенностями, что требует более детального исследования.

Aim. The presented study aims to examine the concept of consumption from the socio-economic perspective and to investigate the relationship between modern consumer demand and the traditional Confucian way of life in China.Tasks. The authors determine the concepts of private consumption in Chinese society in historical retrospect and explore the influence of Confucian ideas on modern consumers in China.Methods. This study uses the methods of analysis, grouping, and systematization; synthesis of information from various sources in Chinese and English; general scientific methods of induction and deduction.Results. The current Chinese government is making efforts to boost consumer demand and purchasing potential, but the desire for consumption is not common to the traditional Chinese way of life. Confucianism, which has strongly influenced Chinese society, has made Chinese buyers unique in terms of their consumer behavior and preferences.Conclusions. Several factors affect the consumer habits and behavior in China: the ideas of Confucianism, which instill modesty and rejection of ostentatious consumption in the Chinese, on the one hand, and Western ideas of individualism and humanism, encouraging impulsive and status purchases, on the other. This apparent contradiction makes the Chinese a unique group of consumers with their own characteristics, which requires a more detailed study.

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The authors declare that there are no conflicts of interest present.