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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">emjume</journal-id><journal-title-group><journal-title xml:lang="ru">Экономика и управление</journal-title><trans-title-group xml:lang="en"><trans-title>Economics and Management</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1998-1627</issn><issn pub-type="epub">3033-7984</issn><publisher><publisher-name>СПбУТУиЭ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.35854/1998-1627-2020-10-1136-1147</article-id><article-id custom-type="elpub" pub-id-type="custom">emjume-1005</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ГОСУДАРСТВЕННО-ЭКОНОМИЧЕСКАЯ ПОЛИТИКА И МЕНЕДЖМЕНТ ОРГАНИЗАЦИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>NATIONAL ECONOMIC POLICY AND CORPORATE MANAGEMENT</subject></subj-group></article-categories><title-group><article-title>Современное состояние рынка конгрессно-выставочных и событийных услуг: проблемы и тенденции развития в крупном городе</article-title><trans-title-group xml:lang="en"><trans-title>Current State of the Convention and Exhibition Market and Event Services: Problems and Development Trends in a Metropolis</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Филиппова</surname><given-names>И. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Filippova</surname><given-names>I. G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Филиппова Инга Георгиевна - кандидат исторических наук, доцент, заведующий кафедрой сервиса и туризма</p><p>190103, Санкт-Петербург, Лермонтовский пр., д. 44а, Россия</p></bio><bio xml:lang="en"><p>Inga G. Filippova - Ph.D. in History, Associate Professor, Head of the Department of Service and Tourism</p><p>44/A, Lermontovskiy Ave., St. Petersburg, 190103, Russia</p></bio><email xlink:type="simple">ingaphilippova@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Деревянко</surname><given-names>К. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Derevyanko</surname><given-names>K. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Деревянко Ксения Игоревна - кандидат экономических наук, доцент кафедры сервиса и туризма</p><p>190103, Санкт-Петербург, Лермонтовский пр., д. 44а, Россия</p></bio><bio xml:lang="en"><p>Kseniya I. Derevyanko - Ph.D. in Economics, Associate Professor of the Department of Service and Tourism</p><p>44/A, Lermontovskiy Ave., St. Petersburg, 190103, Russia</p></bio><email xlink:type="simple">derevyanko.k@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Карпова</surname><given-names>Е. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Karpova</surname><given-names>E. G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Карпова Елена Геннадьевна - кандидат экономических наук, доцент кафедры сервисной и конгрессно-выставочной деятельности</p><p>191023, Санкт-Петербург, Садовая ул., д. 21, Россия</p></bio><bio xml:lang="en"><p>Elena G. Karpova - Ph.D. in Economics, Associate Professor of the Department of Service and Congress and Exhibition Activities</p><p>21, Sadovaya Str., St. Petersburg, 191023, Russia</p></bio><email xlink:type="simple">Elenakarpova02@yandex.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хорева</surname><given-names>Л. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Khoreva</surname><given-names>L. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Хорева Любовь Викторовна - доктор экономических наук, профессор, профессор кафедры экономики и управления в сфере услуг</p><p>191023, Санкт-Петербург, Садовая ул., д. 21, Россия</p></bio><bio xml:lang="en"><p>Lyubov' V. Khoreva - D.Sci., Ph.D. in Economics, Professor, Professor of the Department of Economics and Management in the Service Sector</p><p>21, Sadovaya Str., St. Petersburg, 191023, Russia</p></bio><email xlink:type="simple">luhor@inbox.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Санкт-Петербургский университет технологий управления и экономики<country>Россия</country></aff><aff xml:lang="en">St. Petersburg University of Management Technologies and Economics<country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Санкт-Петербургский государственный экономический университет<country>Россия</country></aff><aff xml:lang="en">St. Petersburg State University of Economics<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>25</day><month>12</month><year>2020</year></pub-date><volume>26</volume><issue>10</issue><fpage>1136</fpage><lpage>1147</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Филиппова И.Г., Деревянко К.И., Карпова Е.Г., Хорева Л.В., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Филиппова И.Г., Деревянко К.И., Карпова Е.Г., Хорева Л.В.</copyright-holder><copyright-holder xml:lang="en">Filippova I.G., Derevyanko K.I., Karpova E.G., Khoreva L.V.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://emjume.elpub.ru/jour/article/view/1005">https://emjume.elpub.ru/jour/article/view/1005</self-uri><abstract><sec><title>Цель</title><p>Цель. Исследование направлено на изучение рынка конгрессно-выставочных и событийных услуг в крупных городах (на примере Санкт-Петербурга).</p></sec><sec><title>Задачи</title><p>Задачи. Проанализировать текущее состояние рынка конгрессно-выставочных и событийных услуг с учетом ограничений, вызванных пандемией коронавируса COVID-19, охарактеризовать роль конгрессно-выставочной и событийной деятельности в качестве драйвера развития крупных городов, предложить направления восстановления конгрессно-выставочной и событийной индустрии в постпандемийный период.</p></sec><sec><title>Методология</title><p>Методология. Исследование проведено с использованием методов систематизации, логико-контентного и статистического анализа, посредством которых изучены структурные элементы в системе «конгрессно-выставочная деятельность — крупный город».</p></sec><sec><title>Результаты</title><p>Результаты. Определены сущностные характеристики конгрессно-выставочной деятельности, выявлены особенности функционирования рынка конгрессно-выставочных и событийных услуг в условиях пандемии коронавируса COVID-19. Выявлены тенденции развития и направления трансформации рынка в постпандемийный период, сформулированы предложения по расширению эффектов от применения онлайн-форматов в событийной индустрии.</p></sec><sec><title>Выводы</title><p>Выводы. Показана важность конгрессно-выставочной и событийной индустрии как фактора генерации потоков деловых туристов в дестинации, как драйвера развития крупного города, фактора дифференциации туристских и сопутствующих услуг, а также основы привлечения инвестиций и реализации крупных инфраструктурных проектов в регионе, принимающем крупные деловые события. В отношении развития онлайн-форматов показана целесообразность создания специализированных маркетплейсов в сфере конгрессно-выставочной и событийной индустрии.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Aim</title><p>Aim. The presented study aims to examine the market for convention, exhibition, and event services in large cities (through the example of St. Petersburg).</p></sec><sec><title>Tasks</title><p>Tasks. The authors analyze the current state of the market for convention, exhibition, and event services with allowance for the restrictions caused by the COVID-19 pandemic, describe the role of convention, exhibition, and event activities as a driving force for the development of large cities, and propose ways to restore the convention, exhibition, and event industry in the post-pandemic period.</p></sec><sec><title>Methods</title><p>Methods. This study uses the methods of systematization, logical, content, and statistical analysis to examine the structural elements of the system “convention and exhibition activities — metropolis”.</p></sec><sec><title>Results</title><p>Results. The essential characteristics of convention and exhibition activities and specific features of functioning of the market for convention, exhibition and event services in the context of the COVID-19 pandemic are determined. Development trends and directions of market transformations in the post pandemic period are identified, and proposals for expanding the effects of online formats in the event industry are formulated.</p></sec><sec><title>Conclusions</title><p>Conclusions. The study shows the importance of the convention, exhibition, and event industry as a factor in generating business tourist flows to a destination, as a driving force for the development of a metropolis, as a factor in differentiating tourism and related services, and as a basis for attracting investment and implementing major infrastructure projects in a region hosting major business events. Regarding the development of online formats, the advisability of creating specialized marketplaces in the field of convention, exhibition, and event services is shown.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>конгрессно-выставочная индустрия</kwd><kwd>крупный город</kwd><kwd>мультипликативный эффект</kwd><kwd>событийные услуги</kwd><kwd>деловой туризм</kwd></kwd-group><kwd-group xml:lang="en"><kwd>convention and exhibition industry</kwd><kwd>metropolis</kwd><kwd>multiplier effect</kwd><kwd>event services</kwd><kwd>business tourism</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Путрик Ю. История туризма: учебник / отв. ред. и сост. Ю. С. Путрик. М.: Федеральное агентство по туризму. 2014. 256 с.</mixed-citation><mixed-citation xml:lang="en">Putrik Yu. History of tourism. Moscow: Federal Agency for Tourism; 2014. 256 p. 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